Bud Light’s VP of marketing explains
her strategy
Posted By: Magnante, 4/10/2023 7:55:27 AM
Alissa Heinerscheid, the Vice President of Marketing for the Bud Light brand, part of the Belgian InBev global brewing empire, is featured in a Twitter video (hat tip: Steven Hayward of Powerline) explaining her approach to convincing enough customers to drink her product. Although the hiring of Dylan Mulvaney as a spokesfigure (is that really a word?) is not mentioned, the move is implicitly part of the strategy she outlines, which is in essence, to forget about the existing customers, who are “fratty and out of touch,” and instead acquire new, younger customers, presumably the products of the indoctrination factories we call public schools and universities.
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