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Tractor Supply Makes Stunning Announcement
After Conservative Backlash Over Woke
Corporate Policies

Original Article

Posted By: mc squared, 6/29/2024 10:11:09 AM

After weeks of a campaign exposing Tractor Supply’s commitment to causes antithetical to its customer base’s values, the company has reversed course. “We have heard from customers that we have disappointed them,” the company said in a post on X after a three-week effort by Robby Starbuck shining a light on Tractor Supply’s far-left positions and activities. “We have taken this feedback to heart,” Tractor Supply continued, noting that moving forward, the company will only be involved in activities and donations directly tied to their business.

Comments:

TS apologizes. Nice to see.

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Reply 1 - Posted by: JrSample 6/29/2024 10:33:41 AM (No. 1745912)
It would be nice if corporate America would explain to us their ridiculous obsession with sponsoring festivities celebrating sexual narcissism. It really begs the question if any of their decision-makers have ever been inside one of their stores and know the clientele that purchases their products. Homosexuals make up a very small percentage of the population and a much smaller share of the company's customers.
42 people like this.

Reply 2 - Posted by: DVC 6/29/2024 10:33:46 AM (No. 1745913)
Smart move. Their going greenie-woke, anti-white and pro-pervert was a very, very stupid corporate move. Fortunately, there was someone with a real brain who had to power to reverse this looming disaster.
38 people like this.

Reply 3 - Posted by: chagrined 6/29/2024 10:40:56 AM (No. 1745923)
Man o Man, other corporations need to grow a pair and emulate TSC. Enough of this garbage already.
28 people like this.

Reply 4 - Posted by: Old Army Vet 6/29/2024 10:45:48 AM (No. 1745930)
Good move TS. I haven't been to one since Rural King opened.
16 people like this.

Reply 5 - Posted by: MickTurn 6/29/2024 10:54:05 AM (No. 1745941)
Remember Wokie Brokie, and don't think for 1 second your company can't be Bud Lighted!
19 people like this.

Reply 6 - Posted by: RuckusTom 6/29/2024 10:58:59 AM (No. 1745947)
Blah blah. This is what they're telling the public. Behind the scenes they'll more than likely still be enforcing DEI and all the other far-left activities.
12 people like this.

Reply 7 - Posted by: Maggie2u 6/29/2024 11:08:24 AM (No. 1745968)
Gee. who would have thought that losing $2 billion with a b would make someone sit up and take notice? The big thing now is if they are really sincere, is to watch and see what organizations they donate money to.
20 people like this.

Reply 8 - Posted by: VietVet68 6/29/2024 11:24:14 AM (No. 1745994)
These corporations bowing to the woke leftists are starting to see the power of a conservative boycott.
19 people like this.

Reply 9 - Posted by: varkdriver 6/29/2024 12:06:25 PM (No. 1746018)
Full disclosure: have been a shareholder of TSCO for a while now. This was welcome news indeed. Sanity: get some!!
10 people like this.

Reply 10 - Posted by: snapper451 6/29/2024 12:41:03 PM (No. 1746043)
What part of Bud Light do they not understand? Never again to step into a Tractor Supply!
3 people like this.

Reply 11 - Posted by: JimBob 6/29/2024 1:42:53 PM (No. 1746076)
To their credit, TSC 'Corrected Course' instead of Doubling Down on Perversion. As others have said, their actions and donations bear watching to see if they follow through. TSC recently opened a couple of stores within a reasonable distance of me. Looking around, I see a lot of good, handy stuff.... but they sure are PROUD of it! Their prices are WAY higher than other suppliers.
4 people like this.

Reply 12 - Posted by: BirdsNest 6/29/2024 1:46:21 PM (No. 1746077)
My Tractor Supply ALWAYS lets Veterans set up in front of the store for fundraising opportunities. I appreciate that.
3 people like this.

Reply 13 - Posted by: Strike3 6/29/2024 1:52:46 PM (No. 1746081)
Smart move. Nobody wants to suck as badly as Disney. Now where does JP Morgan Chase, Target, ESPN and the rest of the Rainbow Club stand?
3 people like this.

Reply 14 - Posted by: JHHolliday 6/29/2024 4:10:49 PM (No. 1746148)
It amazes me where they get these woke execs that have no idea of who their customer base is. TS is not a company that should be catering to the left. I am sure they have some customers who are left and buy dog food for their expensive trophy dogs but most are just looking for stuff to help them get real things done. Just what are they teaching in economics classes these days?
2 people like this.

Reply 15 - Posted by: LadyHen 6/29/2024 7:32:49 PM (No. 1746226)
Talk about misreading a room. I am sure this Leftist agenda was the brain child of some stupid progressive fresh out of business school hire. Hopefully that or those people have been fired. Rural America doesn't have rainbow crosswalks or drag queen story hour. We don't want a helping of woke with our chicken feed.
3 people like this.

Reply 16 - Posted by: Ashley Brenton 6/29/2024 8:17:49 PM (No. 1746243)
Were they under the impression the blue-haired, pierced nose, and pronouns crowd was their customer base?
3 people like this.

Reply 17 - Posted by: chumley 6/29/2024 10:10:20 PM (No. 1746283)
I used to shop at TSC pretty frequently but have scaled way back because of the prices. They sell mostly Chinese merchandise yet the prices have gone up like American stuff. I didnt even know about this woke foolishness until yesterday.
1 person likes this.

Reply 18 - Posted by: SALady 6/29/2024 11:31:45 PM (No. 1746304)
Unless they terminate the evil lie-berals in the corporate offices who implemented all of this DIE and sodomite garbage, then their words are cheap. They will just ride this out for awhile and then continue on with their evil intentions. Nope publicly terminate and embarrass these evil corporate idiots who clearly have no clue about who Tractor Supply's customer base is!!!!!
1 person likes this.

Reply 19 - Posted by: mifla 6/30/2024 5:17:11 AM (No. 1746360)
I guess some people learned a thing to two from the Bud Light fiasco.
0 people like this.

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After weeks of a campaign exposing Tractor Supply’s commitment to causes antithetical to its customer base’s values, the company has reversed course. “We have heard from customers that we have disappointed them,” the company said in a post on X after a three-week effort by Robby Starbuck shining a light on Tractor Supply’s far-left positions and activities. “We have taken this feedback to heart,” Tractor Supply continued, noting that moving forward, the company will only be involved in activities and donations directly tied to their business.
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