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Harley-Davidson Ditches European CEO’s
Vanity ‘DEI’ Project

Original Article

Posted By: mc squared, 8/20/2024 10:11:42 AM

Harley-Davidson’s European CEO has backed down on his vanity project to rebrand the company’s motorbikes as his vehicle for globalized “diversity.” The retreat from forced “Diversity, Equity, and Inclusion” (DEI), is a third win for for Robby Starbuck, an X-amplified advocate for merit, productivity, and professionalism. “Another win for our movement,” Starbuck tweeted Tuesday after the company announced it would roll back its mandatory diversity policies. “I couldn’t do this without all of you,” he added. Those imposed policies included top-level support for divisive employee identity groups,

Comments:

Harleys have even a more limited audience than Bud Lite. What was its Eurocrat CEO thinking? I've read that H-D tents at Sturgis were almost empty.

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Reply 1 - Posted by: stablemoney 8/20/2024 10:37:46 AM (No. 1781520)
Rollbacks are insincere, and not enough. They will go on under the table. The CEO's should be replaced.
12 people like this.

Reply 2 - Posted by: JayD 8/20/2024 10:44:02 AM (No. 1781524)
I don't think HD customers will believe this until the CEO is replaced.
14 people like this.

Reply 3 - Posted by: chumley 8/20/2024 11:31:07 AM (No. 1781544)
Remember the EuroWeenies who bought Smith and Wesson in the 90's? They immediately signed onto Clinton's gun control scheme. The guns became so toxic it was shameful to take one to the range and nobody was buying them. These Euros ought to understand Americans if they plan to sell stuff to us.
5 people like this.

Reply 4 - Posted by: RuckusTom 8/20/2024 11:40:52 AM (No. 1781550)
Ha. Harley-Davidson's European branch needs to have a couple of American Hell's Angels in upper management to keep an eye on things.
4 people like this.

Reply 5 - Posted by: sunshinehorses 8/20/2024 11:43:34 AM (No. 1781552)
I don't know who the lady is that is doing the interview with the CEO of HD, but the video is from Robby Starbuck and Quick Throttle Magazine put it on FB. The CEO admits that he took the job at HD soley to further the DEI agenda. He needs to go and fast. In the comments on FB, many have either sold their HD or are considering changing to Indian. None will purchase any HD merchandise. At Sturgis the HD tent tore down 2 days early because of no visitors. I don't think it will take all that long for HD to realize their sales are screwed.
11 people like this.

Reply 6 - Posted by: Old Army Vet 8/20/2024 11:57:01 AM (No. 1781559)
What were they thinking at HD. Going woke is probably the worst thing they ever could have done. Let's hope they dump all of the woke people because if they don't, HD is finished.
6 people like this.

Reply 7 - Posted by: JHHolliday 8/20/2024 12:03:07 PM (No. 1781560)
Wow. Talk about the wrong customers to try and sell your woke nonsense to. This is economic illiteracy and it's hard to believe this CEO could be so out of touch with their customer base. FAFO.
5 people like this.

Reply 8 - Posted by: Venturer 8/20/2024 12:47:43 PM (No. 1781599)
First they drop Harley beer at Daytona, then they pick up Budweiser at Sturgis. The don't allow the Confederate flag on any of their Merchandise, and now they want to build their motorcycles in Thailand. I have been riding Harleys for 60 years, and I am 81 and won't be buying a new one, I will ride my old one until I am forced to stop by age and mobility, but if I were buying a new Motorcycle tomorrow it would be an Indian.
7 people like this.

Reply 9 - Posted by: Petronius 8/20/2024 1:05:06 PM (No. 1781609)
Now they need to ditch the degenerate CEO.
6 people like this.

Reply 10 - Posted by: privateer 8/20/2024 1:16:15 PM (No. 1781612)
Probably all part of a deliberate plan to destroy the 'Authentic American Male' They're Kryptonite to the Soy Boy World Order.
5 people like this.

Reply 11 - Posted by: DVC 8/20/2024 1:22:54 PM (No. 1781614)
Euroweenies just have absolutely nothing in common with Harley riders.
5 people like this.

Reply 12 - Posted by: ussjimmycarter 8/20/2024 2:49:56 PM (No. 1781658)
Now give the CEO the Ding Dong Ditch! Send him on a Snipe Hunt! Get rid of him!
5 people like this.

Reply 13 - Posted by: MickTurn 8/21/2024 10:48:01 AM (No. 1782181)
Hey Harley Dudavidson (Oil Dripper Hardly Ablesome), you have to know you have peeved ALL of your customers. Sounds like a Leftist Dream and ticket to Nowhere! Did you FIRE the CEO and his lackeys for this disaster?
0 people like this.

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