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Campbell wants to say goodbye to the ‘soup’
in its name. It isn’t the first to
make such a change

Original Article

Posted By: snakeoil, 9/12/2024 12:01:58 AM

NEW YORK (AP) — Campbell is ready to drop the soup — at least from its official name. Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell’s Co.

Comments:

Now when I get sick where will I find tomato or chicken soup?

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Reminder: “WE ARE A SALON AND NOT A SALOON”

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Reply 1 - Posted by: Harlowe 9/12/2024 12:13:41 AM (No. 1794211)
Disappointed to learn that many Campbell’s soups now contain GMO ingredients so are no longer being purchased for this household.
13 people like this.

Reply 2 - Posted by: danu 9/12/2024 1:57:48 AM (No. 1794227)
go to the organics aisle...you don;t want gmo's.
6 people like this.

Reply 3 - Posted by: RuckusTom 9/12/2024 1:59:52 AM (No. 1794228)
If I was in marketing, I think it would be a good idea to have my company associated with a product. Living in the South, we have Cokes even if they're a Sprite or Dr. Pepper. Xerox disassociated themselves from copy machines. When I first started working in an office, to make a copy you went and made a "Xerox". For Campbells, the first thing I think of is soup. There are many other examples (Bayer - aspirin. Jiffy - peanut butter. Etc.) It seems like it's pretty good marketing.
8 people like this.

Reply 4 - Posted by: chumley 9/12/2024 5:48:38 AM (No. 1794260)
When I first left home I could buy Campbell's soup for 12 cents a can. It was a good meal on a budget. Now the price has gone into the clouds. We buy ramen noodles instead. Do what you want with the brand name. If it costs too much it doesn't matter what you call it.
10 people like this.

Reply 5 - Posted by: Strike3 9/12/2024 9:14:43 AM (No. 1794373)
It's their money (and the stockholders) so they can name it what they like. Let's hope the change doesn't go Bud Light on them.
1 person likes this.

Reply 6 - Posted by: WV.Hillbilly 9/12/2024 9:20:33 AM (No. 1794382)
They said goodbye to the taste several years ago.
5 people like this.

Reply 7 - Posted by: franq 9/12/2024 9:24:15 AM (No. 1794383)
Probably driven by the layer of management that has to have at least SOME yearly idea, to justify its existence. All large companies have this. But harder economic times do tend to weed them out.
2 people like this.

Reply 8 - Posted by: ladydawgfan 9/12/2024 9:38:36 AM (No. 1794393)
I don't really care if they drop the word "soup" from their name. I just wish they'd drop the wheat from their soup so I could eat it again!!
1 person likes this.

Reply 9 - Posted by: Kate318 9/12/2024 10:26:53 AM (No. 1794420)
Let me guess. Racist? Homophobic? Transphobic? Cultural appropriation? Killing the planet? Orange man bad?
2 people like this.

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Posted by snakeoil 9/12/2024 12:01:58 AM Post Reply
NEW YORK (AP) — Campbell is ready to drop the soup — at least from its official name. Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell’s Co.
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