Bud Light is the laser dot, and we're
the cat
American Thinker,
by
Nick Lopez
Original Article
Posted By: Magnante,
5/13/2023 5:29:35 AM
A few years back, I had a cat that figured out that the laser pointer wasn't real. (snip) America is an endless laser show of red nothing dots. Manufactured outrage, "someone said this...be outraged," (snip) Take the spokes-man who will not be named, and Tranzheuser-Busch. Want to know what happened there? Nothing. Nothing at all. They sent a can to a man-child in a dress, and he drank a beer in a bathtub and filmed it. Yet everyone is willing to destroy the lives of employees and distributors who had less than nothing to do with the marketing stunt.
Reply 1 - Posted by:
Jesuslover54 5/13/2023 5:34:23 AM (No. 1468748)
This article is the laser dot.
50 people like this.
Reply 2 - Posted by:
5 handicap 5/13/2023 5:40:15 AM (No. 1468756)
Evidently this Author thinkspeople have NO RIGHT to be disgusted by the Paedophilia being promoted by this brand! God damn his useless soul to the Hell he so richly deserves..."American Thinker" ...My Anous!
46 people like this.
Reply 3 - Posted by:
SweetPea3 5/13/2023 5:40:56 AM (No. 1468758)
Oh please. They may get stuck with an order of Butt Lite, but they will increase their sales in nonTransheuser Butt brands.
What #1 said.
13 people like this.
Reply 4 - Posted by:
Adam 5/13/2023 5:53:26 AM (No. 1468761)
The guy is right and no one wants to hear because it’s more fun being angry.
7 people like this.
Sometimes you’ve had enough and come to a hill to die on. Not everyone is going to agree, but it’s your hill.
38 people like this.
Reply 6 - Posted by:
mean Gene 5/13/2023 6:38:03 AM (No. 1468766)
FTA:
As a matter of fact, children aren't allowed near the product.
Dylan identifies, not as a "woman" but as a GIRL.
So, in essence, Bud was giving beer to a child.
It's sickening and I'm not worried about disgust fatigue.
The Bud action is not mere ad campaign, it is part of the incremental destruction of America by the Left.
Shaming it into stopping, even slowing down is a worthwhile pursuit.
73 people like this.
Reply 7 - Posted by:
Californian 5/13/2023 7:19:35 AM (No. 1468787)
Straw that broke the camel's back, pal.
This should be a lesson to the rest of corporate America that "go woke, go broke" is real.
This time it was just a beer commercial. Stupid but the direct harm was zero. But it does help foster the normalization of these severely mentally ill people. That normalization is extremely harmful.
No more.
54 people like this.
Reply 8 - Posted by:
petrichor 5/13/2023 7:21:26 AM (No. 1468790)
What Nick is missing is that the Bud distributors should have immediately scolded A-B about the promotion. That would have made sense. They didn't and wound up reaping the pain. I'd be surprised if the non-boycott lasts.
19 people like this.
Reply 9 - Posted by:
philsner 5/13/2023 7:28:34 AM (No. 1468797)
The customer who doesn't come back isn't "dying on a hill". The author should take Econ 1.
19 people like this.
First, AB-InBev is not an American company. All their profits go to the Belgian owners. Please don’t call them an American Company. They are not.
Second, AB-InBev downsized a whole bunch of American workers to scale their workforce into a euro-team work group model, so the blather about jobs and employees rings hollow.
Third, if the workers don’t support woke perversion, what are they doing about it from the inside, to let their masters know that they find it repulsive? If the answer is “not much,” then perhaps they need a dose of reality from the consumers.
Businesses have no business “influencing” people beyond selling a good product. Once they start telling us how to think, it’s time to quit buying their product. Look at Coca-Cola (“Be less white!”), Dicks (“we don’t like evil guns”), and Bed Bath & Beyond (“We hate Trump”)… they got what they deserve.
Red dot my Bud. If you don’t stand up to be counted, you don’t count.
56 people like this.
Reply 11 - Posted by:
keep_right 5/13/2023 7:41:17 AM (No. 1468803)
Over time, maybe A-B will come up with a better tasting product. Like the author, I don't drink beer - any beer. But no one I know was drinking Bud light before this fiasco. They didn't like it. The company needs to get back in the game with a better product and clearly, a better promo. We don't owe any company loyalty to save anyone's job. The company is responsible for that. If A-B totally tanks, there's lots of demand for workers in our community. Come to TN and get a new start!
18 people like this.
Reply 12 - Posted by:
planetgeo 5/13/2023 7:48:28 AM (No. 1468807)
It wasn't a red dot. It was a middle finger. To normals. By a snotty, smart-azz VP of Marketing. Buh-bye, Butt-Lite.
52 people like this.
Reply 13 - Posted by:
seamusm 5/13/2023 7:49:45 AM (No. 1468809)
Sorry, Mr. Lopez. Employees of the devil are tainted by that association even if unwitting accomplices. There must be consequences of immorality even if there are not ten good men to be found.
26 people like this.
Reply 14 - Posted by:
commonsence 5/13/2023 7:51:25 AM (No. 1468811)
This is so tiring and tedious. Another one of these I'm above The Fray conservatives. I see the big picture. Another way to put this is less never make waves come was always keep things tidy. We're in the middle of a serious war and we have idiots who don't understand you pick whatever Target you can like they do. You got to hand it to the establishment Republicans they never give up.
33 people like this.
Reply 15 - Posted by:
Strike3 5/13/2023 7:53:55 AM (No. 1468814)
This guy has obviously not read the statement of their marketing genius, Alissa Heinerscheid, who has embarrassed both Harvard and Wharton. This was definitely their new direction to promote Bud Light to a more modern, inclusive audience and drop the Baby Boomer image. Now the Busch Light commercials are giving us new comedy material as they try to advertise it as the drink of choice for rugged outdoor types. You see a black bear and people scaring him away with a stick. Hint to the marketing department, it ain't workin', fools."
27 people like this.
Reply 16 - Posted by:
BluesClues 5/13/2023 8:17:15 AM (No. 1468822)
The author misses the point. It's not about Bud Light. It's about the next Bud Light. Or the next school board. It's about making sure there is pain when you do something that slowly destroys our culture. Americans are still drinking beer. In the long run, no worker will be displaced. It's not like we are off-shoring steel manufacturing. We're talking about beer. The truth is, the point has already been made. It no longer really matters whether Bud Light gets back its customers or not. It's that the next woke marketing VP is going to think twice about pulling this stunt. And that is a good thing.
39 people like this.
Reply 17 - Posted by:
NamVet70 5/13/2023 8:39:24 AM (No. 1468835)
Nick, you can't deflect this onto the former customer base of Budweiser. The management of every public company is responsible to two groups. First responsibility is to stockholders, although the ability of stockholders to correct the errors of management is significantly reduced by the practice of investing through mutual funds, which I readily admit to. The second group to which management owes some responsibility is the employees. However, too many executives have little or no concern for the damage they do to the livelihoods of their employees. The entire blame for the damage done to the employees of AB lies at the foot of management. If management of corporations had shown much concern for their employees then we would not have seen the offshoring of most industry in the USA.
19 people like this.
Reply 18 - Posted by:
chumley 5/13/2023 8:45:12 AM (No. 1468839)
So to keep a few warehousemen employed, I'm morally obligated to support a company that slaps the face of my values, and really the values of most Americans? I should reward their embracement of perversion that turns my stomach? I dont think so.
35 people like this.
Reply 19 - Posted by:
Paperpuncher 5/13/2023 8:51:47 AM (No. 1468843)
OK, let’s look at this from another angle. First of all AB made a really stupid mistake that offended a large portion of their customer base. They did this to attract a group which makes up about 1% of the population. Then they did not do a very good job of explaining themselves. Yes, there will be jobs lost. But then, the amount of beer consumed in the United States will not necessarily go down. There are many quality breweries in this country and they will be hiring employs to handle the increase in sales gifted to them from the morons at AB. Zero sum game.
25 people like this.
Reply 20 - Posted by:
smak90 5/13/2023 8:53:08 AM (No. 1468845)
It's hard to tell how this will turn out. I have a lot of family members who have drank Bud Light for 50 years. They are disquieted by AB and I don't think they'll ever drink another one. There are plenty of light beers that taste like water to choose from so they are using it as an excuse to try other brands. They are actually embarrassed to be seen with a Bud Light in their hand, you can't even give it away.
25 people like this.
Reply 21 - Posted by:
JackBurton 5/13/2023 8:57:14 AM (No. 1468850)
Good point.
Speaking of points, we've made ours. Disney stinks and they'll suffer.. but there is no comparison between Disney and AB so I agree that it's time to lay off.
The next corporation will be thinking that the red dot they see isn't a cat joke but a laser sighting device attached to something that will lower their profitability.
3 people like this.
Reply 22 - Posted by:
Rumblehog 5/13/2023 9:38:36 AM (No. 1468868)
Hey Nick, governments do this all the time to other nations... it's called, "Trade Embargo." Those poor, beleaguered steel workers in China had nothing to do with the cut-rate pricing of their steel.
We, as consumers, have no alternative but to "vote with our dollars" in order to send a message to the CEO and Board of Directors of a product when they FORGET who their customers really are. This is the only way we have of sending a message. Trust me, the next overpaid Madison Avenue Marketing-puke at a major brand will think long and hard about whom they pick as a 'brand representative' before they pass it in front of the 'once-burned/twice shy' CEO/BoD for approval.
Some of the most iconic advertisements ever made for Christmas season and for the Super Bowl have been from A-B. They flushed decades of iconic imagery and brand loyalty down the toilet with one stupid stunt by a female Gen-X buffoon, approved by a male CEO who has lost his way in the real world.
Hey, whatcha know? That's not a laser pointer, it's "karma."
27 people like this.
Reply 23 - Posted by:
Red Ghost 5/13/2023 9:41:43 AM (No. 1468870)
On one level, Lopez is correct. These employees could lose their livelihoods because of this bad decision made by AB executives. And I'll bet, most AB employees disagree with the ad campaign. But these employees have tremendous power and they should strike, stop work, bring the company to its knees, until AB does a complete apology to their customers for the obnoxious musings and decisions of their executives. They should demand that the company make a very public statement that this deviant, perverse and destructive new transgender movement (transgenders have been around for decades) with its deliberate grooming of children and denigration of our culture is wrong and abhorrent. And until the company does so, ain't no one gonna work. That would save the company and their jobs. Remember the Disney employees promoting their gay agenda, well AB employees need to do the same thing.
We need to start using WOKE tactics against them the way they use them against us.
14 people like this.
Reply 24 - Posted by:
clayusmcret 5/13/2023 9:45:05 AM (No. 1468876)
We got into the is mess by trying NOT to get upset from the left doing one demented thing after another. Well, I for one am done with it. That ANYONE at Transheuser-Busch thought it was acceptable to send a personalized can to a mentally disturbed person, celebrating their mental illness is one too many; not counting the graphics and production folks it took to pull it off. Done with it, I say.
21 people like this.
Reply 25 - Posted by:
paral04 5/13/2023 9:46:57 AM (No. 1468877)
The top of the food chain in any company speaks for the culture of the company and they picked the wrong culture. This abscission about gender is a sign of a very sick society and Anheiser Bush, by their decision to promulgate the disease, now is paying for it.
18 people like this.
If you clutch your pearls any harder dear, I'm afraid you'll break them...
7 people like this.
Reply 27 - Posted by:
Ashley Brenton 5/13/2023 11:13:04 AM (No. 1468919)
Don't you just love articles like this that insinuate we are incapable of simultaneously walking and chewing gum? That we are incapable of tracking and following multiple news items?
12 people like this.
Reply 28 - Posted by:
mc squared 5/13/2023 1:30:51 PM (No. 1468993)
If woke corporations don't get hit on Wall Street, how else to express disgust at rapidly encroaching depravity? Should we not stop visiting Disney properties just because they promote trans-something to our kids? Should we continue to support Target now that they have LGQBT infant wear? We use the tools we have - our dollars.
I welcome suggestions.
7 people like this.
The author must own stock in EnBev.
No, it’s critical to stop corporate wokeness. Destroy the brand and company. Let other future boardrooms generate non-woke policies out of fear of the right, instead of fear of left.
8 people like this.
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