Baskin-Robbins' Shocking New Re-Branding Campaign
Posted By: Hazymac, 4/16/2022 4:37:01 PM
In a shocking move, mega-ice cream seller Baskin-Robbins has re-branded itself for 2022 — and neglected to include any obnoxious, in-your-face woke themes in its new marketing! No parade of rainbow creatures, no pant-suited feminist mascots, no underdogs bravely standing up to America’s racist, sexist, homophobic, bigoted, xenophobic system. There’s nary a victim nor a woke hero to be seen. It’s almost eerie. [Tweet w/ ad] Almost as inexcusably, the re-launched branding is relentlessly positive. The new campaign — the first in 20 years for the 77-year-old company — is called “Seize the Yay.” It focuses on celebrating the myriad joys of ordinary life. In a press release, Baskin-Robbins explains:
people like this.
people like this.
people like this.
people like this.
person likes this.
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In a shocking move, mega-ice cream seller Baskin-Robbins has re-branded itself for 2022 — and neglected to include any obnoxious, in-your-face woke themes in its new marketing! No parade of rainbow creatures, no pant-suited feminist mascots, no underdogs bravely standing up to America’s racist, sexist, homophobic, bigoted, xenophobic system. There’s nary a victim nor a woke hero to be seen. It’s almost eerie. [Tweet w/ ad] Almost as inexcusably, the re-launched branding is relentlessly positive. The new campaign — the first in 20 years for the 77-year-old company — is called “Seize the Yay.” It focuses on celebrating the myriad joys of ordinary life. In a press release, Baskin-Robbins explains:
John Legend Endorses SF D.A. Chesa Boudin
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What. A. Shock.
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was turned away from steakhouse for wearing leggings 28 replies
was turned away from steakhouse for wearing leggings 28 replies
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Comments:
Parent company Dunkin' Brands hasn't gone completely woke yet, and its subsidiary Baskin Robbins deserves an increase in its business for a nice ad campaign.