NBC wonders: where are the
Olympic viewers this year?
Posted By: NorthernDog, 8/3/2021 9:00:08 PM
NEW YORK — For most nights at the Tokyo Olympics, NBC’s prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. The numbers are sobering: Sunday’s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, the Nielsen company said. NBC’s best night last week, when it reached 16.2 million on Thursday, was still down 43% from Rio, Nielsen said. “We’ve had some bad luck,” NBC Universal chief
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Comments:
Most events are already over by the time they are broadcast on TV. Too many ''look at me'' athletes. It's hard to figure out when specific events are shown. I hate when they keep saying ''coming up soon''. We turn the TV off.