Old Coke, New Coke,
Woke Coke, Broke Coke
American Thinker,
by
William Sullivan
Original Article
Posted By: Magnante,
5/9/2021 4:21:28 AM
By the time the Cola Wars really heated up in the 1980s, Coca-Cola had perennially enjoyed the upper hand over Pepsi in a rivalry that dated to the dawn of the twentieth century. (snip) Coke is destroying the pro-America brand association that it had been building for over a century because “it’s afraid” of the political forces aligning against it. (snip) This time, the degree to which Coke has offended its consumers runs much deeper than our taste buds.
Reply 1 - Posted by:
stablemoney 5/9/2021 5:25:57 AM (No. 779612)
Diversification has brought the enemies inside the company, and on their payroll, and now, they are destroying the company from within.
116 people like this.
Reply 2 - Posted by:
valinva 5/9/2021 6:03:24 AM (No. 779620)
Now it's time to do the same thing to Disney. They are as bad if not worse than Coke. They need to be punished.
148 people like this.
Reply 3 - Posted by:
5 handicap 5/9/2021 6:20:11 AM (No. 779624)
I gotta ask why a brand so closely associated with Americana would hire a Brit to run the company? What were they thinking? Well, they got what they deserve... a chance for irrelevance!
123 people like this.
Reply 4 - Posted by:
Strike3 5/9/2021 6:45:21 AM (No. 779631)
Telling us what we should drink is one thing. Telling us to embrace a culture of laziness, theft, thuggery, belligerence, racism, drug and alcohol abuse, bullying and developmental stagnation is quite another. I have had my last coke - ever.
166 people like this.
Reply 5 - Posted by:
Rinktum 5/9/2021 6:51:27 AM (No. 779634)
I used to look at the Coka-Cola logo and think, America. Now I look at it and think, traitor. We will not buy Coke and if it is the only choice of beverage in restaurants, we order water. Pepsi is not much better with their policies. It has always been my favorite but I can more than do without it. It is a shame these companies make decisions that kill their brand. Pop (We call it pop where I come from, not soda.) is just a drink that pairs well with some foods, burger, pizza, Mexican foods. The self-satisfaction these executives get by virtue signaling is ruining their business. Smart leaders should resist the peer pressure and concentrate on selling their product to the biggest consumer pool. Go woke, go broke, and they deserve for their brand to crash and burn.
Agree #2. Disney has to pay for destroying its trust with parents and children. Don’t expect them to change, They are too invested in this politically corerect garbage. The hedonists have taken over this once great company. It was once a wholesome company but now has devolved into a hotbed of wokeness. It is now clearly anti-family and uses its cover as a family resort to make money off the very people they despise. Evil has infiltrated the happiest place on earth. What a shame for children everywhere.
148 people like this.
Corporate CEOs are part of the symbiotic D.C. swamp.
Their loyalty is not to their stockholders or to their customers, but to their benefactors.
D.C. is run on bribes and blackmail and the corporate world on bonuses and buy outs.
We have been the naive worker bees, fueling the bus that ran us over.
114 people like this.
Reply 7 - Posted by:
anniebc 5/9/2021 7:35:23 AM (No. 779654)
Coke is not afraid of political forces; they've just come out of the closet. I see more coke commercials now than I have in the last 20 years or so; things must be pretty bad for them.
75 people like this.
Reply 8 - Posted by:
raspberry 5/9/2021 7:38:40 AM (No. 779659)
When it comes to Coke I vote with my buck. We have bought our last Coke--ever!
101 people like this.
Reply 9 - Posted by:
sanspeur 5/9/2021 7:59:49 AM (No. 779678)
“famous decision “? naw , infamous , William . There will be courses in biz school taught only on coke-ca-cola ca ca
28 people like this.
Reply 10 - Posted by:
Tanker76 5/9/2021 8:21:51 AM (No. 779705)
Unfortunately you cannot escape them by buying store brands. At the Coke bottling plant in Elizabethtown, KY, there are more Kroger Big K cans in their warehouse, waiting to be filled, than there are Coke cans.
27 people like this.
Reply 11 - Posted by:
Bassman1911 5/9/2021 8:24:26 AM (No. 779708)
I don’t understand corporate executives today. They are indeed a product of today’s colleges of indoctrination. What is the big fascination with engaging in politics? Nobody needs to know the politics of a corporation. When they do that, they automatically alienate half of their customer base. Why don’t they just sell their products and shut up.
76 people like this.
Reply 12 - Posted by:
LLAMA 5/9/2021 8:25:53 AM (No. 779710)
Remember the old line from a TV skit: "No Coke. Pepsi."
34 people like this.
Reply 13 - Posted by:
slsusnr 5/9/2021 8:31:17 AM (No. 779715)
I remember a number of years ago when McDonald's stopped toasting their buns. I don't know if that happened locally as a test or nationwide, but it was just terrible. I wrote to the corporate office. I guess many others did the same; that change didn't last long. Coke is a different story. They painted themselves into a corner. They could apologize to the loyal consumers, but then they'll offend the woke. Seems to be a no-win, and they deserve to lose b I g l y. Frankly, my dear, I don't give a damn. Bring me another black coffee.
50 people like this.
Reply 14 - Posted by:
Speedypetey 5/9/2021 8:33:02 AM (No. 779717)
A friend said his restaurant has a contract with Coke but they are selling half of what they did. Customers ask for Pepsi, if no Pepsi than a glass of water, sometimes iced tea but that is rare. Because of social justice his family loses out on revenue also.
51 people like this.
Reply 15 - Posted by:
Dodge Boy 5/9/2021 8:33:37 AM (No. 779718)
The Coca Cola Company is like Tweeter. Either way, it's a political cool aid. This company, now woke, thinks its product is invincible. Really, Coke? You sure showed you when that marketing disaster, Coke Classic, crashed and burned in 1985. There hasn't been a 12-pack of Coke in this household in over 35 years now.
48 people like this.
Reply 16 - Posted by:
udanja99 5/9/2021 8:40:21 AM (No. 779724)
I owned stock in Coca Cola for almost 30 years. Glad that I sold it back in 2005.
35 people like this.
Reply 17 - Posted by:
bigfatslob 5/9/2021 8:52:48 AM (No. 779732)
I never had to stop purchasing Coke because I never drank it. We were not wealthy when I was growing up in the '50s but drinks in our house were Kool Aid (in packets) homemade lemon aid and Root Beer extract. One or two bottles of Coke was shared on scoops of vanilla ice cream on Saturday nights. We never had Coke in the 'fridge'. I grew up never being a person who liked sweets even to this day. Many other products that became 'woke' like Coke I never had to stop purchasing because I never purchased them to begin with so they can all be as woke as they want but I'll never know.
29 people like this.
Reply 18 - Posted by:
Donna M 5/9/2021 9:08:58 AM (No. 779748)
What this article fails to do is identify Coca-Cola's wide diversification into other beverages such as other soda brands (Sprite, private label), water (Dasani), and juice (the Simply line). Often they are not marked as such (e.g. Simply).
Boycott one, boycott all if you want them to feel it.
57 people like this.
Reply 19 - Posted by:
Paperpuncher 5/9/2021 9:12:39 AM (No. 779753)
#14 got it right. When in a restaurant ask what brand of cola they serve. If coke then order water. The profit margin on soft drinks is massive. When the restaurant owners start to realize how much they are losing they should change brands. Is RC Cola still in business? How about lemonade?
35 people like this.
Reply 20 - Posted by:
Paperpuncher 5/9/2021 9:16:23 AM (No. 779756)
Another thought. You are in the business of manufacturing a soft drink. How about you just do your job and keep your political views to yourself. You not only offend your consumers but also the majority of your employees. Well that’s a smart move if ever there was one.
42 people like this.
Reply 21 - Posted by:
callmecrazy 5/9/2021 9:35:40 AM (No. 779775)
I used to think I couldn't survive a day without a diet Coke. But after their meddling in Georgia's voting laws I found that I could. I don't like the taste of Diet Dr Pepper as well but I love the taste of freedom.
37 people like this.
Reply 22 - Posted by:
mean Gene 5/9/2021 9:40:37 AM (No. 779781)
So Coke, seeing sales slowly declining, decided to toady to a demographic that hates capitalism and freedom of choice with a vengeance.
And, big surprise, they didn't gain sales, they lost sales.
Now they want old customers to pretend it never happened!
How about, No!"
51 people like this.
Reply 23 - Posted by:
Lawsy0 5/9/2021 9:49:51 AM (No. 779788)
I read about the Elizabethtown, KY bottling company a few days ago on this site. I happily shared that with some of my favorite people at my local Kroger. But Coke can p- on the fire and call the dogs because the hunt is most definitely over. How do I know? My son has switched to water! I kept his and my grandson's favorite flavor of pop/soda in the fridge, they could help themselves.
19 people like this.
Reply 24 - Posted by:
Muguy 5/9/2021 9:56:15 AM (No. 779791)
New Coke was one of the biggest marketing blunders in all of history.
The ORIGINAL Coke actually had coca leaf extract and bat guana in it and SUGAR.
The "new" coke removed the sugar and replaced it with corn sweetener and then tried to pan it off as "Classic Coke" in the guise of "Coca-Cola CLASSIC"
Posters mentioned Disney-- This current Disney is NOTHING like Classic WALT DISNEY disney. It is a cultural phenomenon in broadcasting and societal trends. It is very UNfamily friendly now, and the wokeness has me avoiding as much of their broadcasting empire as possible.
I did in fact see the last three Star Wars movies which were RUINED by Disney. Now they have bought out other television networks and its almost impossible to not watch their product.
23 people like this.
Reply 25 - Posted by:
starboard 5/9/2021 10:00:13 AM (No. 779794)
Woke-a-Cola is no longer my first choice and have noticed Pepsi taking the premier spot on the selves at Kroger. I've switched to Kroker Seltzer and RC Cola if I want a cola drink.
Coke's CEO should be fired.
33 people like this.
Reply 26 - Posted by:
Quigley 5/9/2021 10:23:26 AM (No. 779811)
I’ve learned since college that the stuff is death water. “It dissolves glass so imagine what it does to your stomach.”
I wonder if they don’t have more sales outside of the US so maybe they want do disassociate it from the US like some action heros have been. Of course it’s also possible that the America association is why foreigners wanted to have it.
But I tend to think #1 has it. If you’re China and you want to sell the #1 beverage, why not promote people within Coke with ideas that will destroy it? If you’re an oil producer why not promote to the American public that they should not produce oil?
All of you should give me your possessions because that would bring love and peace. At least, if you don’t want to give me your stuff, help me extort somebody else’s stuff from them.
14 people like this.
Reply 27 - Posted by:
mc squared 5/9/2021 10:30:57 AM (No. 779819)
Coke requires that 15% of their attorneys be black. I'd like 15% of people in TV commercials to be white
48 people like this.
Reply 28 - Posted by:
mindsport 5/9/2021 10:53:24 AM (No. 779837)
About a 3rd of Cokes revenue comes from the US, so their attempt to Virtue signal to rest of the world was a colossal failure. My Kroger appeared to have a couple of pallets of Coke product displayed throughout the store, we’ll see if it moves.
9 people like this.
Reply 29 - Posted by:
MickTurn 5/9/2021 10:56:41 AM (No. 779842)
Hey Coke Dope...please 15% or please 85%, you made the WRONG choice, nor suffer the consequences!
This goes for the rest of you WokeDope Corporations, NFL, NBA, MLM etc!
18 people like this.
Reply 30 - Posted by:
Kafka2 5/9/2021 11:33:19 AM (No. 779878)
If the spokespeople for Coca-Cola had bothered to read the legislation passed by the Georgia legislature they would have realized that the accusations they parroted about that legislation were a pack of LIES. This should cost Coca-Cola financial. Only in that way will they maybe be less eager to stick their feet in their mouths.
Pepsi any one?
19 people like this.
Reply 31 - Posted by:
DVC 5/9/2021 12:10:23 PM (No. 779906)
We used to purchase roughly three 12 packs of Coke Zero a month. We have not purchased ANY in months now. No intent of drinking it any more.
Go to Hades, Coke. I don't need you. But, SURPRISE, you DO need us customers. And a lot of us don't take kindly to being told to "act less white".
25 people like this.
Reply 32 - Posted by:
SALady 5/9/2021 12:29:18 PM (No. 779920)
We are done with Coke at our house (and we used to drink a lot of Coke).
And for those who say they are drinking Pepsi now, please remember that Pepsi was one of the first big corporations to fold to the racist BLM shakedown artists last year and gave them millions of dollars. But we stopped buying their "woke" swill back then, so none of those dollars are ours.
So far (at least), Dr. Pepper hasn't shown any sign of woke-ness, so they are our current sugary caffeinated beverage of choice!!!
14 people like this.
Reply 33 - Posted by:
Periwinkel 5/9/2021 12:56:42 PM (No. 779934)
I always bought either Coke or Pepsi...it didn't make much difference. But when the Coke folks took a nosedive into idiocy, I decided to drink Pepsi. Why not. I guess I am one of the 37%, but I'm used to being in the significant minority.
10 people like this.
Reply 34 - Posted by:
ScooterTrash 5/9/2021 1:18:37 PM (No. 779955)
I wrote Coke corporate today. I told them instead of me being less white, they should be less stupid. I also told them I was done with coke products and they could go p!ss up a rope.
18 people like this.
Reply 35 - Posted by:
Songstress 5/9/2021 2:25:34 PM (No. 780028)
I hate to break it to you people switching to Pepsi, but Pepsi has been woke for longer than Coke. Their Indian (the country) CEO at the time once famously said the USA is like the middle finger of the world. That was probably 10 years ago and I haven’t forgotten it, Pepsi. Now, I think Dr. Pepper was invented in Texas, so they’re probably all right.
14 people like this.
Reply 36 - Posted by:
little guy 5/9/2021 3:23:25 PM (No. 780084)
It's hard to boycott a large company that makes so many products ... but you can certainly try!
"Coca Cola" is really just a brand of a large corporation that also makes Barq's, Fresca, Schweppes, Honest Tea, MinuteMaid, Dasani and .. yes ... even "Peace Tea"!! But you can stop buying that particular brand and they will feel it.
Skip the red & white can entirely and move over to Dr. Pepper (owned by Snapple which also makes 7-Up, A&W, RC and Hires root Beer) or just try a local or geographic brand.
Hit Disney & Coke in the pocket book and they'll listen.
9 people like this.
Reply 37 - Posted by:
Rumblehog 5/9/2021 3:59:24 PM (No. 780107)
I hate the taste of Coke of any kind. I fell in love with Dr. Pepper when I moved to Texas and when they came out with their Diet form it was THE best of all the soft drinks for tasting just like the sugar type. I am disgusted during the WuFlu that the company has decided to take the caffeine-free diet type off the market, or at minimum it's become "unobtanium" and rare as a Dodo bird. In lieu of that I drink diet Ginger Ale for soda time. Coke can go broke as far as I'm concerned. These companies better wake up and say the Pledge of Allegiance to our Flag every morning, or move the hell out of the USA for British Virgin Islands, or Portugal or something. Leave the U.S., socialists.
5 people like this.
Reply 38 - Posted by:
Philipsonh 5/9/2021 6:42:54 PM (No. 780186)
Coca Cola sells products under 200+ brand names as well as numerous private labels; if you think your hurting them buy boycotting COKE, guess again. They could care less about their customers, like many corps. today. They care more about their social agenda.
5 people like this.
Reply 39 - Posted by:
or gate 5/9/2021 7:09:49 PM (No. 780207)
Another disgrace.
5 people like this.
Reply 40 - Posted by:
Mr C 5/9/2021 9:23:52 PM (No. 780298)
To avoid going BROKE, WOKE COKE needs to hire a heavy weight Leftist Leader...Say, Stacy Abrams would make a fine C.E.O.
4 people like this.
Reply 41 - Posted by:
formerNYer 5/9/2021 11:26:34 PM (No. 780360)
putting soda in your body is as bad as eating donuts, the chemical reactions from the almost pure sugar drink on them digestive system is a main reason for obesity, heart problems, diabetes and other maladies. If you want to live to a ripe old age don't drink soda.
3 people like this.
Never too big to fail. Go woke. Go broke. Guess who has the spending money ? Guess who buys stock ?
I haven't drank a cola product for years.
3 people like this.