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IHOP changes name to IHOB:
Here´s what the ´b´ stands for

CNN, by Staff

Original Article

Posted By:LittleHoodedMonk, 6/11/2018 12:35:15 PM

IHOP said on Monday that it´s temporarily changing its branding because the B stands for burgers. It´s only a marketing campaign. IHOP isn´t changing its name. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b." IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It´s adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.

Maybe turning the "P" upside down was just giving the "finger" to it´s loyal patrons who liked it´s pancakes. Well, the could always sell "New Coke" with them. Mario Batali must have found a new "gig".


Post Reply  

Reply 1 - Posted by: Ribicon, 6/11/2018 12:39:58 PM     (No. 11660414)

Desperate move to get their name in the news, not much else. I´d dump their stock right now if I had any.

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Reply 2 - Posted by: Calvinesq, 6/11/2018 12:42:14 PM     (No. 11660418)

Now, b is for ... bankruptcy.

Bye bye.

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Reply 3 - Posted by: qwerty, 6/11/2018 12:45:59 PM     (No. 11660425)

Dumb move.
When ya change the name for no apparent reason other than putting a new ribbon on the old sow it can´t be good.
They know pancakes well, I´m not so sure about burgers.

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Reply 4 - Posted by: earlybird, 6/11/2018 12:52:06 PM     (No. 11660433)

“Branding”. One of the most unfortunate things to happen to our culture. Those who indulge in it are the hucksters and admen of old. Usually the only ones who profit from doing it. Constantly tinkering.

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Reply 5 - Posted by: Patchy Groundfog, 6/11/2018 1:00:40 PM     (No. 11660447)

It´s B for Bored...a cynical media giving free PR and pretending it´s newsworthy.

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Reply 6 - Posted by: MattMusson, 6/11/2018 1:07:00 PM     (No. 11660460)

Do you suppose if you were walking down the boulevard in Paris you would look over and see la maison internationale de crêpes?

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Reply 7 - Posted by: miceal, 6/11/2018 1:17:57 PM     (No. 11660472)

I was sure it was for "breakfast." But it appears I was wrong...

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Reply 8 - Posted by: Attila DiMedici, 6/11/2018 1:22:00 PM     (No. 11660477)

Did it ever occur to them that IHOP is easily pronounced in a way which sounds like words, while IHOb looks and sounds weird?

Not only that but I assumed it meant International House of Breakfast and I am not sure they want me to think it stands for International House of Burgers because I have no interest in eating the burger equivalent of their pancakes.

I would go to IHOP if there is one close enough when the mood strikes for pancakes. If I am looking for a burger, I am going to McDonalds before IHOb.

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Reply 9 - Posted by: Safari Man, 6/11/2018 1:32:22 PM     (No. 11660486)

B for Bill... Clinton´s foreign policy experience.

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Reply 10 - Posted by: Thos Weatherby, 6/11/2018 1:36:49 PM     (No. 11660492)

B is for Barf. Sorry, but their food over the years has deteriorated to being less than average.

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Reply 11 - Posted by: DaddyO, 6/11/2018 1:44:36 PM     (No. 11660501)

Since Tiger liked then so much, I assumed that B stood for beaches..

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Reply 12 - Posted by: strike3, 6/11/2018 1:49:57 PM     (No. 11660504)

IHOP is also in the process of changing their small, friendly and inexpensive restaurants to large cattle pen operations with slow service and much more expensive meals. Above posters are correct, they will hit the drain very soon.

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Reply 13 - Posted by: nosillod, 6/11/2018 1:57:44 PM     (No. 11660513)

I´d never been to an IHOP until recently. I always like eating breakfast at any time of the day, so waffles and eggs in the evening are fine with me. My wife doesn´t eat breakfast so that didn´t interest her much. However, she had a burger and really liked it. We´ve been back a couple of times since.

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Reply 14 - Posted by: BeatleJeff, 6/11/2018 1:59:24 PM     (No. 11660514)

When I first heard about this, I assumed it was just a short-term marketing campaign. To switch permanently from a name that people have known for years, the B would have to stand for Boneheaded.

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Reply 15 - Posted by: nimby, 6/11/2018 2:10:59 PM     (No. 11660524)


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Reply 16 - Posted by: Lawsy0, 6/11/2018 2:18:10 PM     (No. 11660531)

Too bad. I was hoping it meant they were going to do something about the horribly terrible coffee they serve. I wouldn´t use it to clean tar off the sidewalk. The other breakfast items are okay. Wouldn´t want any other meal there, thought.

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Reply 17 - Posted by: meidei, 6/11/2018 2:30:07 PM     (No. 11660547)

I think it´s just an advertising campaign, otherwise, they would have IHOb trademarked. It is very costly to change a company name, few would do it just to promote an expanded menu. More than 90% of the restaurants are a franchise, still serving 24/7 breakfasts. As with any restaurant or fast food place, the food reflects the talent of the chef and as we all know, if honest - we humans can have an "off" day.
Now I´m wanting some bacon, sausage, eggs, and pancakes ....

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Reply 18 - Posted by: Urgent Fury, 6/11/2018 2:31:55 PM     (No. 11660549)

Guys, Article clearly states it´s an ad campaign. Hold off on your panic stock selling and boycotts.

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Reply 19 - Posted by: oldmagnolia, 6/11/2018 2:56:42 PM     (No. 11660565)

I thought Mickey D was the international house of burgers. Stupid move.

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Reply 20 - Posted by: snakeoil, 6/11/2018 3:53:00 PM     (No. 11660598)

Guess IHOH, the International House of Haggis, was taken.

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Reply 21 - Posted by: bigfatslob, 6/11/2018 4:10:50 PM     (No. 11660612)

I thought it was because the union of one legged waitresses sued because that was making fun of the way they walked (I Hop). I was wrong it´s for ´bankrupt´ and like their food it´s going ´down the tubes´.

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Reply 22 - Posted by: WV.Hillbilly, 6/11/2018 4:37:31 PM     (No. 11660633)

So a corporation dupes a willing news media into running advertisements in the guise of a story.
And a gullible media runs with it.

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Reply 23 - Posted by: Nevadadad46, 6/11/2018 6:47:45 PM     (No. 11660732)

Rather than slanging up the word "Hamburger", they should just be called the IHOH. At least you could get a kind of mental image from that word, vs the dumb bunny word...IHOB -What the Hell is a ´Hob´? Sounds like negative words like Nob, Knob, Slob, Lob, Snob- starts odd words like Hobbit, Hobo, Hobgoblin, Hobble, Hobnail-

In advertising, these are the mental connotations you absolutely try to avoid. "Hob" may be among the most negative of such word associations.

IHOB is deeply going to regret using such ignorant advertising consultants as the ones who came up with this blatant disregard for public endearment. This is actually worse than the "New Coke" disaster.

Rule one in advertising- "Do not fix things that are not broken"

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Reply 24 - Posted by: harleynyc, 6/11/2018 9:19:00 PM     (No. 11660847)

It could have been worse. At least they didn´t go by way of Hummus, Falafel, or Sushi.

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Reply 25 - Posted by: Omen, 6/11/2018 10:54:29 PM     (No. 11660899)

This is the same mentality that thought Solo would be a great film idea.

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Reply 26 - Posted by: ColonialAmerican1623, 6/12/2018 12:32:12 AM     (No. 11660928)

The next KMart and Sears.
Why do people keep trying to reinvent the wheel? They would have been better off to remodel the restaurants.

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Reply 27 - Posted by: BigGeorgeTX, 6/12/2018 12:25:05 PM     (No. 11661374)

Because there are so few places to get a burger nowadays?

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Reply 28 - Posted by: Smart11344, 6/12/2018 1:11:09 PM     (No. 11661416)

I´ve been to two IHOPS in the last decade. One was wonderful, the other was filthy. The floors were very dirty and you don´t want to hear about the toilets. Good old Seattle.

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