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McDonald’s franchisee says it
must highlight healthier food

Tampa Tribune, by Richard Mullins

Original Article

Posted By:Hazymac, 8/17/2014 1:37:14 PM

McDonald’s has a problem. For the first time in 10 years, the company generated less revenue in a month than it did a year before, and it’s not a blip. The world’s biggest burger chain has been posting lagging results for some time, particularly in the United States. Blake Casper says he has a very good idea why. “Companies like Chipotle are doing a great job talking to people about healthy food, and they’re changing the dynamic of how people eat,” said Casper, who owns Tampa Bay’s largest McDonald’s franchise group with his sister Allison Casper Adams. “We embrace that

But what if McDonald´s customers don´t want healthier food? Fast food chains are faced with a conundrum. Do they want food with good taste or food that tastes good? (Sorry, Charlie.) Burger King, knuckling under to the spirit of Michelle Obama´s hypocritical attempts to make school children eat healthy food at lunch, recently dropped from the menu their "Satisfries," which customers tried and hated.


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Reply 1 - Posted by: ruready?, 8/17/2014 1:39:26 PM     (No. 9969268)

Hard to have sympathy for a politically correct failing restaurant.

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Reply 2 - Posted by: eoddad, 8/17/2014 1:48:02 PM     (No. 9969276)

McDonald´s the more you try to appease the food police the more your food taste like cardboard. Have you tasted one of your biscuits lately.

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Reply 3 - Posted by: earlybird, 8/17/2014 1:49:51 PM     (No. 9969278)

Quality of food is usually the sales killer.

We rarely eat fast food. Our own homemeade hamburgers are just too good. But when we do, it´s In-N-Out. Always.

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Reply 4 - Posted by: hershey, 8/17/2014 1:53:56 PM     (No. 9969285)

Wait until they stick Moochies face on their wrappers....I´ve been waiting for it to happen here in Indiana....

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Reply 5 - Posted by: troutgreen, 8/17/2014 1:59:42 PM     (No. 9969289)

Might be easier to highlight tasty food.

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Reply 6 - Posted by: Gagolfer, 8/17/2014 2:07:58 PM     (No. 9969301)

The competition serving fast food is just better and more available now than in years past. The double hamburger with cheese is a thing of the past. There are many sandwich options including Subway and Arby´s, mucho Mexican places, Chick-Fil-A with great cole slaw and on and on. Great variety and we no longer stop at MD or Burger King or the like. Not for health reasons but because the options are just better tasting

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Reply 7 - Posted by: Lawsy0, 8/17/2014 2:13:57 PM     (No. 9969311)

McDonald´s star has faded, it was too hot not to cool down, and it is NOT too big to fail. Fall on, PC Weasels! Let me get out of your way.

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Reply 8 - Posted by: mossley, 8/17/2014 2:24:53 PM     (No. 9969325)

I don´t have a marketing degree or such, but I do have some common sense. Here´s some free advice:

1) People go to McDonald´s for fast food. Not healthy food. Not necessarily good food. Fast food.

2) McDonald´s already offers several salads. If they were huge sellers, they´d be offering more. It doesn´t matter what´s on the menu if no one wants it.

3) Perhaps sales are down because of the active urban marketing campaign that means McDonald´s isn´t the best place to take kids - the main demographic. Last time I was in one, a group were screaming obscenities that would make a sailor blush. The staff did nothing when mothers with children complained. Those families left. Don´t count on them to ever come back.

4) It helps to have people with an IQ over room temperature working there. The last time I stopped in was to get an iced tea through the drive thru. It took three times to get the order right - an unsweetened iced tea, with lemon and Splenda. How can you mess that up multiple times?

5) Tied to number 4, try hiring people who speak English. I don´t appreciate having to repeat my order a dozen times to someone who has no idea what I´m trying to order. Or then having to decipher their gibberish when they try to tell me something.

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Reply 9 - Posted by: mossley, 8/17/2014 2:29:11 PM     (No. 9969330)

To clarify that last post, point 4 was the last time I was physically inside a McDonald´s, point 5 was at the drive thru.

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Reply 10 - Posted by: tomanderson61, 8/17/2014 2:29:41 PM     (No. 9969332)

I never understood the anti-McDonalds attitude.

It is well known in dieting circles that if you are stuck out on the road somewhere, a McDonald´s hamburger and a low-calorie drink is not a bad lunch at all. Posting calories is not being "PC", the company is trying to retain market share in a weirdly influenced environment.

Want to know where the big calories are? Those chain sports bars/fun restaurants. I was at "BJ´s" the other day (a disturbing name for sure but we had a 1/2 off coupon) and they had a burger plate that was pushing 1500 calories! But people always pick on the easiest targets don´t they.

I only do fast food occasionally. I think In and Out Burger is the best, but I visit McDonalds and other places just as much. The food is tasty and I enjoy it. Neither myself nor my kids are fat. Preparation is the key, and sometimes the burgers taste better than other times. But if you don´t like the taste of a properly prepared Quarter Pounder, that´s your problem, not mine.

It´s about portion sizes and eating balanced meals along with exercise. This was preached in the 1960s when my mom would diet; it worked then, it worked now.

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Reply 11 - Posted by: Megrits, 8/17/2014 2:33:19 PM     (No. 9969337)

Macdonald was successful before it started listening to the food police. Let people eat what they want, and to hades with the food police and that excludes the mooch.

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Reply 12 - Posted by: tipover, 8/17/2014 4:00:57 PM     (No. 9969417)

All of the above comments are valid however I suspect that another major reason is the available cash for the middle and low income workers (no, not those getting rocking chair money) that need to pay for food, shelter, clothing, gas to get to work. The real inflation (not the lies used by the Fed) of food and fuel doesn´t help.

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Reply 13 - Posted by: Edgelady, 8/17/2014 4:18:38 PM     (No. 9969427)

Yes, #12, that´s the obvious problem. The poor economy is trickling down further than before and hitting even fast food places that aren´t that good anyway. Unemployment made another jump up.

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Reply 14 - Posted by: jackburton, 8/17/2014 4:25:00 PM     (No. 9969434)

I went to both a Wendy´s and a McDonalds this weekend. I ate a chicken sandwich and salad at the Wendy´s and then went to Mikkie D´s because they have a 49 cent ice cream (soft serve) cone... just about the size I wanted and certainly the price.

The difference in restaurants? Wendye=´s listed their food offerings on a big menu board. McDonald´s did, too, but each item had a calorie value between the name of the item and the price.

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Reply 15 - Posted by: Mr. Hanky, 8/17/2014 4:46:02 PM     (No. 9969448)

Lol. I´m not stopping at McD´s for healthy food, d´uh.

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Reply 16 - Posted by: F15 Gork, 8/17/2014 5:08:14 PM     (No. 9969459)

Remember how great the fries used to taste.....

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Reply 17 - Posted by: Emerson, 8/17/2014 6:10:41 PM     (No. 9969512)

Re #4, that´s already trademarked for gorilla cookies.

Re McDonald´s fries, they were wonderful. I believe they got nailed for having some beef fat in the cooking oil.

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Reply 18 - Posted by: Trust No One, 8/17/2014 6:12:29 PM     (No. 9969515)

Dang 16 you beat me too it! Lol

I say bring back the Beef Fat to fry the fries!

I use to go to other places for burgers, or whatever, then make run they Mickie d´s for my fries. Man oh man, were they good.

Everyone talks about In n Out ----- WORSE fries evah. Taste like cardboard. Burgers - ho hum.

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Reply 19 - Posted by: SoCalGal, 8/17/2014 6:17:37 PM     (No. 9969526)

In-N-Out burger:

Doubleburger (two meat patties, two cheese, lettuce, onion, tomato, sauce)

Chocolate shake


Not often, but that´s it.

I used to like McDonald´s Filet of Fish - they cooked it to order and the sauce was good. Haven´t had one for several decades.

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Reply 20 - Posted by: SoCalGal, 8/17/2014 6:21:02 PM     (No. 9969533)

PS. Best burgers: Our House. Ground sirloin, onion buns with cheddar melted on half during toasting, fresh lettuce, tomato, avocado, red onion. Home made sauce.

Sorry. Private dining club for only a select few, so address is confidential.

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Reply 21 - Posted by: kono, 8/17/2014 8:58:23 PM     (No. 9969673)

There may be some logic in #6. But In-n-Out proves that a chain offering a very simple menu, well-served using quality ingredients, can generate more demand than the restaurants can handle.

The In-n-Out closest to me is so busy that it´s almost impossible to go there without spending a half hour in line just to order. (and the next-closest stores aren´t much different)

It´s not lack of variety, as much as it is the lack of tasty quality.

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Reply 22 - Posted by: Pat26.2, 8/17/2014 9:01:57 PM     (No. 9969678)

McDonald´s is actually in the Real Estate business. Location, location, location.

I go there after my long runs to get a chocolate shake and fries as recovery food. After 20 miles, I deserve it.

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Reply 23 - Posted by: Emerson, 8/17/2014 9:18:58 PM     (No. 9969691)

Re #6, apparently incredibly successful In-N-Out didn´t get the memo. Their Double-Double burger has been their signature item since they were founded in 1948.


We have several in our general area and all have long lines at just about any hour of the day or night. They have been paying their employees $10/hour for some time and have superior crews of nice clean-cut young people who speak and understand English and are incredibly helpful and courteous. Watching them in action in their kitchen area is like watching a well-choreographed dance.

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Reply 24 - Posted by: SouthSanAntonio, 8/18/2014 12:16:34 AM     (No. 9969835)

The only thing hurting McDonald´s (and pretty much every other business out there) is 6 years of the horrors of ∅vomitnomics.

People just can´t afford to eat out the way they used to, and it´s getting worse day after day.

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Reply 25 - Posted by: Charactercounts, 8/18/2014 2:02:54 AM     (No. 9969914)

Chipotle´s is offered as superior to McDonald´s. An article in the business section the other day mentioned that McDonald´s owned 90% of Chipotle´s, but sold it off.

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Reply 26 - Posted by: annie xango, 8/18/2014 2:16:42 AM     (No. 9969917)

Wendy´s burgers are superior to McD´s..their buns are awful..imho...but I do like the hot fudge sundaes and dipped cones. FFries are ok but Wendy´s just as good..again imho..

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Reply 27 - Posted by: Trigger2, 8/18/2014 7:38:00 AM     (No. 9970029)

Note to McDonald´s. Goodbye.

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Weekly Standard, by Daniel Halper    Original Article
Posted By: Desert Fox- 10/2/2014 11:31:10 AM     Post Reply
Speaking at a Tragedy Assistance Program for Survivors event last night, Hillary Clinton decided to talk about Alexis de Tocqueville. The problem? She got it wrong -- by about a hundred years. "There´s a wonderful phrase that was first used by Alexis de Tocqueville, who came to the United States in the very early 1930s and traveled around our country," said Hillary Clinton, a probable 2016 presidential candidate. "And he was so amazed at how Americans organized themselves -- you know, coming from aristocratic Europe, which was totally top-down and hierarchical -- he couldn´t believe how many of us were joiners.

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