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No Pepsi, Coke -- the brand
loyalty phenomenon

Tampa Tribune, by Richard Mullins

Original Article

Posted By:Hazymac, 6/22/2014 2:32:43 PM

Myself, I’m a Diet Coke guy, and I can’t even picture myself switching to Pepsi. It’s almost pathological for me, part of my world view for some reason. Maybe you have the same rock-solid brand affinity for Pampers vs. Huggies, or Crest vs. Colgate. This thought came to mind as I was totally geeking out and reading some social psychology research about why people will stick to certain beliefs, even if presented with facts that prove their preconceived notions were incorrect. Turns out, we humans just don’t change our minds much, no matter how we like to think of ourselves

Comments:
Because I´m a Southern boy, and because Coca-Cola is an Atlanta brand with which I have grown up enjoying, that´s my brand. Pepsi´s okay, but I rarely drink it. (And I prefer Coke Zero over Diet Coke.)

      


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Reply 1 - Posted by: Susannah, 6/22/2014 2:38:38 PM     (No. 9895770)

I once read an interesting survey that provided substantial evidence that the lower people were on the socio-economic-educational level, the more they insisted on buying brand names over generics, even if they were shown that there was no difference between the two.

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Reply 2 - Posted by: Hazymac, 6/22/2014 2:42:34 PM     (No. 9895777)

...which I have grown up enjoying.... The with is superfluous, of course.

FTA: Through a series of tests, he found people will stick to a belief in something, even when presented with evidence to the contrary, and sometimes there’s even a “backfire effect” in which people will consider such “correcting” evidence almost as an attack on them personally. What’s going on there? The answer seems to be in our self-image.

There´s a wider application to brand loyalty, and it involves loyalty to bad people, despite bad experiences. It may be the main reason why America will not ever return to its former glory. I think I´ll go get myself a Pepsi. Nah.

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Reply 3 - Posted by: strike3, 6/22/2014 2:53:12 PM     (No. 9895799)

I can understand this phenomenon when competing brands are roughly similar and equal in quality. For a blatant exception, look at the customers lost in waves during the seventies when Chrysler and GM were caught flat-footed selling us junk and Honda/Toyota/Datsun started to produce the grandfathers of the superb cars we enjoy today. The only people who suffered stubbornly through the junk phase of the seventies were the Harley Davidson crowd but their loyalty has nothing to do with quality or anything else that we measure products by. You get to wear those classic T-shirts...

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Reply 4 - Posted by: planetgeo, 6/22/2014 2:53:15 PM     (No. 9895800)

You´d have to Pepsiboard me to ever have me drink anything but Coke Classic.

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Reply 5 - Posted by: Nashville, 6/22/2014 2:55:19 PM     (No. 9895804)

Drank Pepsi for years, when the went with the Obama logo I went Coke.

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Reply 6 - Posted by: MissMann, 6/22/2014 3:05:56 PM     (No. 9895816)

I drink whatever is on sale. But maybe that is why I don´t buy the carp from either side of the aisle. Just the facts, ma´am.

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Reply 7 - Posted by: secondtimelucky, 6/22/2014 3:14:22 PM     (No. 9895825)

budget dictates that I buy more and more generic with every week´s grocery trip. Sigh - I believe the days of grabbing a product merely because of the brand are long past.

Of course, if I have a coupon or there´s a BOGO and the price is better than generic (it happens occasionally) I´m all in...

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Reply 8 - Posted by: texaspast, 6/22/2014 3:17:31 PM     (No. 9895828)

Dr Pepper. Period. Well, Diet Dr Pepper, actually. Mr. Pibb is Coke´s attempt to rip off Dr Pepper, so I will not buy it. If I order a Dr Pepper and they say ´we don´t have that, is Mr. Pibb OK?´ I just order iced tea instead. Brand loyalty? Nah. I just despise Coke!

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Reply 9 - Posted by: mackrand, 6/22/2014 3:25:04 PM     (No. 9895839)

Funny business. I was a Dodge man until I bought a Buick glass in the top station wagon. Then I switched to VW when I went through 4 water pumps on the Buick with the same flaw in the casting. Then VW went south on me when all the engines, one by miserable one, broke stuff internally. So now I buy generic drugs that at the minimum can be counted on to change once in a while all by themselves. They all seem to work ok except one drug but I can´t even take that since I had the heart attack.

I´m headed out the door to start over with a case of Pepsi´s...

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Reply 10 - Posted by: lawabidingcitizen, 6/22/2014 3:51:07 PM     (No. 9895861)

Don´t drink soda, so I don´t have a dog in that fight, but a company´s public persona does influence me and those that pander to lefty lunacy don´t get my business even if inconveniences me personally.

Case in point, I love the HGTV designer shows, but canceling a series because of the hosts´ religious views (which I don´t share) caused me to delete all their shows my DVR.

I love Panera´s black bean soup, but Obama´s puss on their products and they´re history.

Olive Garden told a local civic club they couldn´t display the Stars & Stripes at their meeting because it might offend other diners ... they got up and left and we take our business elsewhere. Many more like that.

It would be nice if everybody put their money where their mouths are.

BTW - Does everyone know why the author is comparing two seemingly dissimilar stores like Publix, a supermarket with Walmarts, a discount store that carries everything under the sun?

Answer: Both are adamantly anti-union. A major sin in Lefty-land.

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Reply 11 - Posted by: lancer12, 6/22/2014 4:02:56 PM     (No. 9895872)

My union-UFT-meetings have a running acampaign against Coke-non-union labor-low wages- rape of workers by foremen. Asked if alternative drinks from same countries were considered ´clean´-people looked confused and answered ´Yes´. I drink generic from drugstores.

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Reply 12 - Posted by: WI Cynic, 6/22/2014 4:48:39 PM     (No. 9895907)

The author is wrong when he claims that people are unwilling to change their brand loyalties. I think people stick with a brand... unless it does something to alienate them.

I was "no preference" in the Pepsi/Coke debates; it depended upon how much of a sweet-tooth I had that day. Pepsi generally tasted sweeter to me.

Then Pepsi went with the Obama-like symbol, and I stopped buying their products. They´ve consciously chosen to emulate a symbol that represents my oppression, so I figure they don´t want my money.

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Reply 13 - Posted by: antiquegolf, 6/22/2014 6:51:04 PM     (No. 9896037)

My favorite Coke era was when it sold in 8-packs of 16 oz. deposit bottles. "A gallon of Coke." I like the 8 oz. Christmas Cokes in glass bottles. Give them as stocking stuffers to my friends.

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Reply 14 - Posted by: 3XALADY, 6/22/2014 6:56:56 PM     (No. 9896043)

Caffein free Diet Coke here, for the taste and not for the less calories. You can put Pepsi back in the horse. And I´m almost getting to the point of not going to a restaurant if they are using Pepsi products. Taste and the Zippy logo.

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Reply 15 - Posted by: steph_gray, 6/22/2014 7:08:36 PM     (No. 9896052)



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Reply 16 - Posted by: steph_gray, 6/22/2014 7:11:16 PM     (No. 9896053)

Sorry for empty post, my iPad coughed.

I was going to say, age might be a factor. Grow old enough and eventually some favorite product will be discontinued, leading you to try a substitute and sometimes find one you like better. Rinse and repeat a few dozen times. Flexibility ensues.

I do agree with those who buy based on political considerations, and I try to whenever feasible... Didn´t used to be important but now, everything is.

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Reply 17 - Posted by: chumley, 6/22/2014 8:26:41 PM     (No. 9896120)

I find it curious how many welfare types smoke name brand Marlboros, where us middle class working stiffs go with El Cheapo no names.
As for pop, anything diet and cold. Beer, anything cold and on sale.

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Reply 18 - Posted by: Smart11344, 6/22/2014 10:36:32 PM     (No. 9896200)

I don´t drink much soda, but Costco carries Mexican bottle Coke, made witth cane sugar. This Coke tastes far closer to the real thing than any American made Coke.

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Reply 19 - Posted by: antiquegolf, 6/22/2014 11:19:38 PM     (No. 9896220)



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Reply 20 - Posted by: antiquegolf, 6/22/2014 11:23:54 PM     (No. 9896222)

Sorry about the blank. Thanks poster 18. I have never tried Mexican Coke, but wondered about it.

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Sarah Palin, the Republican vice presidential nominee in 2008, is advocating the impeachment of President Barack Obama. “It’s time to impeach,” she wrote, “and on behalf of American workers and legal immigrants of all backgrounds, we should vehemently oppose any politician on the left or right who would hesitate in voting for articles of impeachment.” I am a pretty fierce critic of the president myself, but let me be among the first to say that Republicans would be insane to follow Ms. Palin’s counsel. Mr. Obama would never be forced from office, the effort would do tremendous damage to the

   

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