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´Why are they trying to sell me
something during the test?´ Grade-
school students baffled as brands
including Nike, iPods and Barbies
appear in exam papers

Daily Mail [UK], by Suzannah Hills

Original Article

Posted By:Ribicon, 4/21/2014 10:17:40 AM

The use of well-known brand names in school tests has led to accusations that education boards are making product placement deals. Nike, Barbie, iPod, Life Savers and even Mug Root Beer all appeared in a recent New York Common Core standardized English test taken by more than a million students in grades three to eight. Outraged parents have demanded an explanation for why specific brand names were used in the tests - with some suggesting they´ve become little more than just another way of advertising to young children. But New York state education officials and the test publisher insist the

Comments:
Coveted ad slots; impressionable young minds under major stress. With big-minded propaganda projects like CC, there´s always room at the table for interested parties.

And here´s where the current Establishment GOP darling could really shine. Citing free trade and wide-open borders, we can look forward to product placement for Bimbo bread, Corona beer, Abuelita cocoa, etc.

      


Post Reply  

Reply 1 - Posted by: Uno, 4/21/2014 10:25:05 AM     (No. 9818701)

Why have tax money for schools if they are going to fund it with advertising?

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Reply 2 - Posted by: StuartL, 4/21/2014 12:22:03 PM     (No. 9818861)

Because they can.

The simple answer -- indeed, often the only one -- to any question about why oligarchs and kleptocrats do anything.

Stopping them will take a revolution. Any decade now.

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