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How Dick Cabela Sold the Great Outdoors
New Yorker, by Amy Merrick

Original Article

Posted By:MissMolly, 2/22/2014 5:54:16 AM

The origin tale of Dick Cabela, who founded the outdoor-goods chain Cabela’s, and who died this week, at the age of seventy-seven, begins with fishing flies. In 1961, according to company lore, Cabela bought forty-five dollars’ worth of hand-tied lures to sell at his family’s furniture store, in Nebraska. Customers weren’t interested, so Cabela bought an ad in the magazine Sports Afield, offering five flies in exchange for twenty-five cents in postage. When people wrote in to redeem the offer, he put their names on a mailing list, which he blasted with three-page-long catalogues of fishing gear. Today, Cabela’s has $3.5

      


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Reply 1 - Posted by: seminolesecure, 2/22/2014 6:48:15 AM     (No. 9741993)

great business story

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Reply 2 - Posted by: provide, 2/22/2014 7:27:12 AM     (No. 9742019)

Cabelas is a place guys can spend time, like Harbor Frieght and Lowes.

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Reply 3 - Posted by: franq, 2/22/2014 7:36:16 AM     (No. 9742031)

I thought the article had a condescending tone.

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Reply 4 - Posted by: Scrubber, 2/22/2014 7:42:40 AM     (No. 9742035)

An article written by a true New York sophisticate.

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Reply 5 - Posted by: LouD, 2/22/2014 8:54:19 AM     (No. 9742123)

No one has to sell the great outdoors. It is, and has been, there for all to enjoy forever. We who have lived in it don´t need any "selling". We know what we have, or rather had in some places, and hope to be able to enjoy for the future. Cabela only added to the enjoyment for some people, but many others needed nothing to enhance what was already there.

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Reply 6 - Posted by: ROLFnader, 2/22/2014 8:58:20 AM     (No. 9742129)

Condescending tone? What a hoot. Li´l Amy, here took some time off from fantasizing about her boyfriends camped at OWS to produce a condescending mudslide against this dearly departed patriot. She used this opportunity to clobber an anti-capitalist homerun , touching every Watermelon issue as she ran the bases.

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Reply 7 - Posted by: proximo, 2/22/2014 9:43:56 AM     (No. 9742190)

Other than the few specifics about Dick Cabela and his company woven through it, the article is just boilerplate. Amy obviously had a deadline looming so she reached back to her archive of anti-redneck, anti-gun, source material and started typing. I´m sure she´s smugly proud of herself.

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Reply 8 - Posted by: pearlyjo, 2/22/2014 10:29:17 AM     (No. 9742229)

RIP Mr. Cabela. I was a Gander Mountain employee for years, but I have a lot of respect for you and your company.

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Reply 9 - Posted by: RancherJack, 2/22/2014 10:45:34 AM     (No. 9742248)

Like Yvon Chouinard, Patagonia´s founder, Dick Cabela has lured hundreds of thousands of rookie wanna be knuckleheads out of the cities and into the back country where these yayhoos tear up trails, cut fences, cross private property, chase wildlife and parade about in the latest ´gear´.

Thanks a lot guys. Thanks .. a lot.

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Reply 10 - Posted by: BigGeorgeTX, 2/22/2014 12:14:58 PM     (No. 9742367)

I remember seeing those classified ads in Sports Afield. I never made the connection to Cabelas, but then I wasn´t a fly fisherman. Pretty impressive story.

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Reply 11 - Posted by: trashcann, 2/22/2014 5:40:12 PM     (No. 9742624)

The store in Hazelwood MO was built on a swampy field next to the highway and Amy makes it sound like Yosemite Park. There are hundreds of thousands of acres of swampy bottomland along the Missouri and Mississippi river that are much more scenic than that field was and if she bothered to leave the concrete jungle of New York and came to St. Louis she would be hard pressed to find anyone who laments it lose.

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