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Pandora Thinks It Knows
if You Are a Republican

Wall Street Journal, by Elizabeth Dwoskin

Original Article

Posted By:StormCnter, 2/14/2014 5:07:06 PM

Next time you listen to a Bob Marley channel on Pandora Media Inc., the Internet radio service may peg you as likely to vote for a Democrat. The Oakland, Calif., company plans to roll out a new advertising service next week that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings. How can it do this? The company matches election results with subscribers´ musical preferences by ZIP Code. Then, it labels individual users based on their musical tastes and whether those artists are more

      


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Reply 1 - Posted by: Blizzard, 2/14/2014 5:12:17 PM     (No. 9732883)

They´d be completely messed up trying to figure me out. And, I have Adblock Plus on my browser. I only see ads I wish to see (which is none).

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Reply 2 - Posted by: plex, 2/14/2014 5:27:18 PM     (No. 9732899)

The only name I recognized in the quiz was Dolly Parton, but I didn´t realize that she sang . I get my online music from iTunes Radio.

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Reply 3 - Posted by: SpeedMaster, 2/14/2014 5:28:02 PM     (No. 9732900)

I live in North Georgia, a VERY right leaning area. Like many here my listening tastes are U2, Pink Floyd, Pretenders, Jimmy Buffett, Linda Ronstadt. Wonder what they would send my way?

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Reply 4 - Posted by: HistoryBuff, 2/14/2014 5:34:40 PM     (No. 9732908)

I´m to the right of Attilla the Hun´s soup spoon, yet I have Phil Ochs, John Prine, Woody Guthrie, and Tom Paxton on my Pandora.

Guess that´ll keep them guessing.

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Reply 5 - Posted by: P51DMustang, 2/14/2014 6:29:14 PM     (No. 9732954)

Lets say I´m a good bit past say 50, conservative, well right of center. I listen to CCR, Pink, YOYO Man, Lady GAGA. I know, I know, GAGA and her beliefs are twisted, demented, and blasphemist.

But, I pray for her and others like her because she does have real artistic talent. Anyway I also liked Jimi Hendrix, Faith Hill, Toby Keith, Janis Joplin, George Strait, Taylor Swift, and Willie Nelson.

If I listened to Pandora, which I do not, I am quite certain they could not figure me out.

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Reply 6 - Posted by: GardenGal, 2/14/2014 6:31:42 PM     (No. 9732957)

I was thinking they are getting it all wrong since I have few country songs I listen to and am actually very eclectic in my music tastes (though I dislike almost all rap and dislike a lot of heavy metal though I do like a bit of it).

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Reply 7 - Posted by: berthabutt, 2/14/2014 6:35:47 PM     (No. 9732965)

L.com could be its own category of non-stereotypical conservatives. My rotation has Elton John, Squirrel Nut Zippers, Mills Brothers, Bob Marley, Jon Secada, Dan Fogleberg, The Priests & Beatles. Fit that in your pigeonhole and smoke it!

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Reply 8 - Posted by: DaddyO, 2/14/2014 7:21:29 PM     (No. 9732998)

Modest Mouse and the Decemberists. I once really liked John Prine until I went to see him in concert. The Bush Derangement Syndrome kicked in after about an hour so I walked out.


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Reply 9 - Posted by: MarinMike, 2/14/2014 10:59:13 PM     (No. 9733142)

Let´s see, I once had a Pandora account. I tried to set up three channels, one for Led Zep, one for beatles and the third for Lynrd Skynyrd.

The various artists they threw at me was ridiculous, Johnny Cash on Zep? I complained and was told, well he had a five piece band so the computer thinks they are the same.

Didn´t mind that the stone showed up on Beatle and CCR showed on Skynyrd. I forget where Bob Marley ..blech..was inserted.

Like I said, I did have an account. Based on my personal experience with Pandora, they peg me as a Green Party member

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Reply 10 - Posted by: 1976Ag, 2/14/2014 11:12:52 PM     (No. 9733155)

98% of the artists are left-leaning. If I went by this fact in choosing who I listen to I wouldn´t be listening to much. Jimmy Buffett is the one that really puzzles me. Raised in the deep South with one hit record that he´s parlayed into a restaurant, casino and entertainment empire is an apparent capitalist, yet can´t espouse the socialist 0bamarty line any stronger. We were once parrotheads but no more. He will get no more of our money.


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