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New cable network pivots
toward social change

USA Today, by Gary Levin

Original Article

Posted By:JoniTx, 3/28/2013 1:55:41 PM

NEW YORK — A new cable network aims to entertain millennials with messages of social change, and is employing celebrities from Joseph Gordon-Levitt to Meghan McCain and media partners from Univision to Rolling Stone to help its cause. Pivot, due Aug. 1, will feature a mix of programming aimed at the "new greatest generation," the 85 million or so 15-to-34-year-olds, says Jim Berk, CEO of parent Participant Media, being created from the ashes of Documentary Channel and Halogen TV, two small cable networks that reach 40 million homes. In an apparent first, the channel´s entire lineup

      


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Reply 1 - Posted by: Heil Liberals, 3/28/2013 2:00:36 PM     (No. 9248443)

Follow the money.

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Reply 2 - Posted by: mitzi, 3/28/2013 2:17:58 PM     (No. 9248468)

I imagine it will about the same impact as Current had or Oprah´s channel has (or had ... is it still on?)

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Reply 3 - Posted by: veritas, 3/28/2013 2:29:17 PM     (No. 9248490)

Hey, I have an idea for their first big "reality" show: "Can You Fog a Mirror"?

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Reply 4 - Posted by: Patchy Groundfog, 3/28/2013 2:52:01 PM     (No. 9248526)

USA Today editors asleep at the switch.

It says ´social change´ when it should read ´socialism.´

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Reply 5 - Posted by: Nashman, 3/28/2013 3:25:15 PM     (No. 9248590)

And this whole thing has "Failure" in big neon lights written all over it.

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Reply 6 - Posted by: Rotten In Denmark, 3/28/2013 3:25:18 PM     (No. 9248591)

Colonel Sherman Potter "Horse Pucky". "new greatest generation," my arse. With the exhibited brains and voting acumen, I daresay they may be the last American generation unless they wise up and become real.

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Reply 7 - Posted by: LudicrousSextus, 3/28/2013 3:54:14 PM     (No. 9248629)

What a joke - ´the new greatest generation´...

That would be the ´generation´ made famous in some of the Jay Leno ´Jay-walking´ segments...

You know...the college students who couldn´t say ´how many dimes were in a dollar´, or accurately state which countries border the US on the North and South...

Hate to break it to ya´, but other than some awfully sharp Facebook skills - the ´new greatest generation´ is basically unqualified - as Obama notes - to even pay for their own health insurance up to age 26.

We´ll overlook what´s being passed off as ´academic accomplishment´ these days - primarily because it´s so easy to overlook.

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Reply 8 - Posted by: rocket scientist, 3/28/2013 5:05:16 PM     (No. 9248743)

Sounds like just what this country doesn´t need. Another "Progressive" Liberal cable network full of lies and anti-Christain sentiment, geared toward the new "dumbest" generation. I will have zero chance of ever seeing it as I don´t have cable TV any more.

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Reply 9 - Posted by: plumnellie, 3/29/2013 2:38:32 PM     (No. 9250107)

Ha. Megan McCain is all I need to read as a ´celebrity´ anchor. When will Al Jazerrra buy them out?

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