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Dodge Ram’s Super Bowl
Spot Features Paul Harvey’s
Tribute to Farmers
ABC News, by Suzan Clarke
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Original Article
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Posted By:beancounter, 2/4/2013 3:46:13 PM
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| It wasn’t flashy or filled with special effects, but Dodge Ram’s Super Bowl commercial that featured the late radio broadcaster Paul Harvey’s tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night. The two-minute spot featured a series of stark photos of farmers at work. Along with a montage of still images, Harvey’s distinctive voice delivers the narration: his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention. He died in 2009 at age 90. Ram commissioned 10 noted photographers, including National Geographic icon
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Comments:
Best ad by far.
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Reply 1 - Posted by:
Crasher, 2/4/2013 3:51:42 PM (No. 9158132)
I have no problem owning a pre-O Dodge which I do...1999 van.
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Reply 2 - Posted by:
NeverVoteDem, 2/4/2013 3:55:20 PM (No. 9158136)
I am an old fan of Paul Harvey. Best ad all night. Brought years to my eyes. I am not a regular churchgoer but I was appalled by the vodoo, anti-God insulting other ads. The Tide ad mocking Catholics who believe in stains and stigmata I found especially galling.
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Reply 3 - Posted by:
horacer, 2/4/2013 3:55:31 PM (No. 9158137)
Harvey was and still is the best. Smartest thing Dodge has done in years.
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Reply 4 - Posted by:
flatwater, 2/4/2013 3:56:51 PM (No. 9158143)
Best commercial of the night.
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Reply 5 - Posted by:
ohioTom, 2/4/2013 3:59:16 PM (No. 9158153)
@#4: By far! Great ad. Forgot all about Paul Harvey and miss him a lot.
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Reply 6 - Posted by:
georgia peach, 2/4/2013 3:59:38 PM (No. 9158154)
I didn´t see the Tide ad...what´s wrong with these people...this ad and the Bud colt were the best...
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Reply 7 - Posted by:
thelmalou, 2/4/2013 4:04:39 PM (No. 9158166)
The ad was the best of the night, easily. Slate has a blog post or something up saying they cobbed it from a commercial on YouTube from farms.com. But either way - fantastic commercial. Using the actual Harvey audio was simply spectacular. The AB Clydesdale ad was a close second. :sniff:
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Reply 8 - Posted by:
Coy860, 2/4/2013 4:14:00 PM (No. 9158188)
I miss Paul Harvey. Those farmers work to pass on their farms to their children, but thanks to Obama, the death tax will force the kids to sell the farms to pay the death tax.
There is another utube video of Paul Harvey entitled If I were the Devil. I highly recommend that everyone listen to it and weep for their Country.
Paul Harvey saw this coming.
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Reply 9 - Posted by:
killerbee, 2/4/2013 4:14:45 PM (No. 9158190)
Loved this ad. I´ve watched it a couple of times. My husband didn´t know who Paul Harvey was, poor man. I kept saying "Page 2!" and he kept saying "I really don´t think I ever heard him".
That said, I will never buy a vehicle from the government regardless of how much I love their advertising.
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Reply 10 - Posted by:
dman, 2/4/2013 4:16:39 PM (No. 9158193)
Top of my list, too.
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Reply 11 - Posted by:
chicodon, 2/4/2013 4:18:48 PM (No. 9158198)
Anyone think the Lo-Fo voter gets it? The Sandra Flukes of the world? Something tells me Obama´s not going to run out and buy a Ram. I guess if it brought a tear to your eye, you got it.
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Reply 12 - Posted by:
JAN, 2/4/2013 4:20:11 PM (No. 9158203)
The original ad is on You Tube. I forwarded it to my thirty something daughter who didn´t recognize the voice.
We owned a Dodge Ram Charger in the late 80s.
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Reply 13 - Posted by:
Penney, 2/4/2013 4:25:33 PM (No. 9158210)
Like it or not, the media is a powerful influence upon individuals and society as a whole, no doubt about it. The media can present factual information which encourages the best in human nature or the worst. Today´s media/TV/hollyweird´s focus has been weighted down with the worst for several decades now, but now Americans clearly are starving to see a return to the very best, as this commercial proved. This video´s focus on the American farmer touched hearts and we want to see more productions like this for obvious reasons.
...Is anyone in the dems´ media listening & getting a clue from the public´s response to this?!
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Reply 14 - Posted by:
corndoggies, 2/4/2013 4:25:40 PM (No. 9158211)
I´m just looking forward to the day I can read an article, any article, without twitter reports from celebs. Who cares what they think?
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Reply 15 - Posted by:
mickturn, 2/4/2013 4:28:30 PM (No. 9158216)
I was blown away by the ad...not that I´d buy a govt. motors, now Fiat Dodge but the ad was great.
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Reply 16 - Posted by:
Calvinesq, 2/4/2013 4:29:39 PM (No. 9158217)
Good day!
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Reply 17 - Posted by:
Watlines, 2/4/2013 4:40:41 PM (No. 9158241)
Paul Harvey was a true journalist who looked out for the people by simply telling the truth and letting us decide.
It ain´t that hard, mainstream media.
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Reply 18 - Posted by:
Ida Lou Pino, 2/4/2013 4:40:49 PM (No. 9158243)
And God made ethanol subsidies - - and price supports for grains - - and acreage plowbacks - - and the farmers that God made took the subsidies and handouts that God made - - and God and the farmers were very happy.
But sooner or later - - God and the farmers will run out of other people´s money - - and we´ll all be in socialist utopia.
Amen.
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Reply 19 - Posted by:
Safari Man, 2/4/2013 4:46:21 PM (No. 9158257)
The reverb in the audio and the amazing stills they used was very powerful. Bravo to the creatives who did that. We need them to work on conservative campaign ads in the future. Something like: God wanted someone to be an adult and get our country back on track, so he made a conservative...
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Reply 20 - Posted by:
shepsmum, 2/4/2013 5:02:41 PM (No. 9158315)
This was great...even the libs at the dog park this morning loved it. Consensus was that the Bud ad was our favorite, but then we´re out in the freezing cold at 7am with our dogs, so animals are our weakness. Or strength ;-)
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Reply 21 - Posted by:
rubberneck, 2/4/2013 5:06:27 PM (No. 9158326)
I liked the commercial, but I thought it was a stretch to equate the "glory and honor" of farming with the "glory and honor" of that particular pickup brand.
Is it a successful ad campaign, if people love your ad but are no more likely to purchase your product afterwards? That´s me.
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Reply 22 - Posted by:
felton335, 2/4/2013 6:08:06 PM (No. 9158438)
People who live in the cities have no idea where their food comes from. It just shows up in their stores and who thinks about that? I live in the country and we grow our own food. That is the difference between those who count on the stores too meet their needs and ours. When the stores no longer have food, I will have mine.
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Reply 23 - Posted by:
oldsfc, 2/4/2013 6:12:48 PM (No. 9158454)
Excellent ad. Lousy vehicle. As stated earlier, just say no to obama motors.
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Reply 24 - Posted by:
Cleanhousein2012, 2/4/2013 7:38:59 PM (No. 9158590)
Chrysler, the other Government Union Motors Coropoartion, will never be able to sell me another vehicle, whether or not they run a patriotic ad.
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Reply 25 - Posted by:
hebrew_hammer, 2/4/2013 9:47:20 PM (No. 9158749)
I listened to Paul Harvey constantly from the time I was little kid in the eighties. I loved Paul Harvey, and was deeply saddened to see him pass. Associating his voice with Chrysler and the UAW bailout made me want to retch.
BTW, #8 is right - "If I Were The Devil" will give you chills. It´s downright spooky.
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Reply 26 - Posted by:
jimjr, 2/5/2013 12:07:59 PM (No. 9159852)
I thought the photos and Paul Harvey´s were masterful. Will I buy a Dodge? Not a chance.
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