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BlackBerry Reinvents Itself to Compete
With All-Touch Smartphones

New York Times, by Walter S. Mossberg

Original Article

Posted By:abuela10, 1/31/2013 8:41:24 AM

There is a new smartphone coming to market, running on a new operating system. It´s an all-touch device—with no physical navigation controls and no physical keyboard—and serves as a platform for third-party apps. It´s meant to compete in a world defined by Apple´s AAPL -0.32% iPhone and Google´s GOOG +0.02% Android phones. It´s a BlackBerry, reinvented from the ground up. This model, called the Z10, and its operating system, called BB10, are bet-the-company moves by BlackBerry maker Research In Motion RIMM -13.64% . RIM has seen its once-dominant position in the market shrivel away,

      


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Reply 1 - Posted by: viking diver, 1/31/2013 9:46:47 AM     (No. 9150255)

everyone I know that has dropped their blackberry for another type touch phone has been thankful they finally did so. this move is probably a little too late in coming.

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Reply 2 - Posted by: RIsailor, 1/31/2013 9:53:43 AM     (No. 9150269)

As John Sculley, Apple CEO in the 1980s said "No one remembers number three". #1 was Coke, #2 was Pepsi, and #3 was 7 Up. Who remembers 7 Up? Blackberry will slip under the sea this year, while Apple and Samsung/Android fight for first place.

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Reply 3 - Posted by: bullhead, 1/31/2013 9:57:28 AM     (No. 9150278)

Headline: "BlackBerry Reinvents Itself..." It´s alive, it´s alive!

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Reply 4 - Posted by: Safari Man, 1/31/2013 10:20:24 AM     (No. 9150331)

I read the headline and at first thought this was a story about Obama (BlackBerry) then read "all touch" and figured it was about BJ Clinton. Wrong on both accounts.

Fervent BlackBerry fans might shun the Z10 for its lack of a physical keyboard, while fervent iPhone and Android fans might shun it for its small selection of apps and lack of native cloud services

Too little too late. There´s just not room in this market place for three competitors, not when the thing you´re really buying into is the OS and the app universe, not the hardware.


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Reply 5 - Posted by: comstock, 1/31/2013 11:03:50 AM     (No. 9150443)

I picked up a Blackberry Playbook tablet recently for $120. It´s as good as my son´s $600 iPad. The Kindle app runs better than my Kindle, which has been retired. The hardware is well-built, and the apps available are adequate for what I use it for. Front and rear cameras work well, but native Skype is not yet available (hopefully soon).

I had my checklist of things I wanted: HDMI output, onboard GPS, etc. and looked at a bunch of cheap Chinese Android tablets, but at the price the Playbook was the best deal.

An app called Dropbox satisfies my cloud requirements, and the Blackberry desktop app allows me to sync over my private WiFi net. I also have a Samsung Stratosphere and I can tether the Playbook to it´s 4G connection. It meets my needs and that´s good enough for me.

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Reply 6 - Posted by: zoidberg, 1/31/2013 11:45:59 AM     (No. 9150553)

This article is in the Wall Street Journal, not the New York Times.

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