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How President Obama’s campaign used
big data to rally individual voters.

MIT Technology Review, by Sasha Issenberg

Original Article

Posted By:nota bene, 1/20/2013 8:34:33 AM

Two years after Barack Obama’s election as president, Democrats suffered their worst defeat in decades. The congressional majorities that had given Obama his legislative successes, reforming the health-insurance and financial markets, were swept away in the midterm elections; control of the House flipped and the Democrats’ lead in the Senate shrank to an ungovernably slim margin. Pundits struggled to explain the rise of the Tea Party. Voters’ disappointment with the Obama agenda was evident as independents broke right and Democrats stayed home.

Comments:
Read and heed.

      


Post Reply  

Reply 1 - Posted by: andyboy, 1/20/2013 9:23:09 AM     (No. 9127757)

This -- more than vote fraud, weak candidates and media bias (all present) -- is the biggest reason Obama won.

The good news is that, going forward, the GOP can use this approach too.

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Reply 2 - Posted by: nota bene, 1/20/2013 9:45:52 AM     (No. 9127808)

Indeed. By comparison, the Republican´s "big data" effort in the last election was a feckless disaster. They´d better learn up, fast.

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Reply 3 - Posted by: philly_patriot, 1/20/2013 9:50:53 AM     (No. 9127822)

#1 I doubt it!

The R political establishment ran the ´usual campaign´ despite protestations from Local Politicos, Rank & File voters, Tea Party members, Young Turks and Right Wing Media.

A Major problem was that NONE of the above had ANY input into the official GOP party campaign apparatus [from on high] ........... and lacking access to any of the money ´officially raised´ and had to run their own much smaller fundraising and campaign operations.

There was absolutely NO avenue whereby local experienced and knowledgeable political operatives could influence how the GOP campaign was run ........... they didn´t want to hear anything.

The young local staff [poorly paid, mostly inexperienced and having NO decision making authority to deviate from the plan from ´on high´] ........... ran the campaign JUST like they had ALL previous campaigns ............. NOT taking ANY points from how the D 2008 campaign had been run.

ALL this PLUS the Media Bias, D Voting Fraud machine, and arrogant campaign ´thinking heads´ ........... sealed the election and most probably our Nation´s fate.



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Reply 4 - Posted by: Coy860, 1/20/2013 9:55:27 AM     (No. 9127837)

The Republican Party had better get its act together and decide WHAT it stands for.
Running a campaign like the democrat/lite party ain´t gonna hack it.
Take a strong stand on issues and MEAN IT !

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Reply 5 - Posted by: nota bene, 1/20/2013 10:02:09 AM     (No. 9127857)

Still, read and heed.

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