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Why Republicans should
watch their language

Washington Post, by Frank Luntz

Original Article

Posted By:Pluperfect, 1/13/2013 4:56:11 AM

This coming week, House Republicans will gather in Williamsburg, Va., to discuss what went wrong in 2012. I’ve attended more than a dozen such congressional retreats since 1993, and I can already imagine how the conversations will go. Someone will undoubtedly come to the microphone to declare that what the GOP needs is a better brand, missing the essential point that candidates and political parties are about reputation, trust and ideas. You can’t sell them like soap or detergent. But what you say in defense of those ideas matters, and what people hear matters even more.

      


Post Reply  

Reply 1 - Posted by: Spidey, 1/13/2013 5:13:37 AM     (No. 9113590)

Dear Frank,please consider an early retirement or another line of work. The left is already attacking our free speech rights,we don´t need someone for our side doing the same.

Give your lectures to the left who are the real spillers of hate and vitriol.Nobody from our side has called RGIII a cornball brother because he´s not down with the struggle.

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Reply 2 - Posted by: andyboy, 1/13/2013 5:39:50 AM     (No. 9113602)

Frank Luntz... wasn´t he the guy who, during the debates, showed "undecided" voters going heavily for Romney?

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Reply 3 - Posted by: DW626, 1/13/2013 5:58:43 AM     (No. 9113615)

Anytime I see this guy on Hannity, which I rarely watch these days, I turn the channel.

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Reply 4 - Posted by: Lala, 1/13/2013 6:02:41 AM     (No. 9113617)

I call BS as clearly 52% of voters are not looking for someone with a stellar reputation that they can trust. Had that been the case, we would be looking forward to Mitt Romney´s inauguration next week, not for more years of daily fresh new hell. It´s ALL about branding.

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Reply 5 - Posted by: StormCnter, 1/13/2013 6:12:36 AM     (No. 9113622)

"It´s ALL about branding."

I agree, and the branding is Luntz´s point.

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Reply 6 - Posted by: reilly, 1/13/2013 7:20:39 AM     (No. 9113678)


If Karl Rove is there we are still screwed.



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Reply 7 - Posted by: DaddyO, 1/13/2013 7:28:42 AM     (No. 9113683)

#2, undecideds did prefer Romney, but it wasn´t enough.

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Reply 8 - Posted by: Malia2012, 1/13/2013 7:51:08 AM     (No. 9113711)

What #4 said. BTW, Dear Frank: Get lost! So the GOP "can´t sell them like soap or detergent"? What, exactly does the brain-trust-luntz believe happened with obama during the 2012 election? IMO, the ONLY people who agree with luntz are "former republicans" who are as eager to toss the party under the bus as the demonrats are.

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Reply 9 - Posted by: thomthomp, 1/13/2013 7:59:27 AM     (No. 9113718)

Luntz makes some good points, but the Republicans not only need to say the right words, they also need to believe them.

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Reply 10 - Posted by: FunnyGirl, 1/13/2013 8:13:38 AM     (No. 9113736)

You don´t have to personally like Luntz, but to ignore this warning is to lose again. We did a horrible job of messaging - that has nothing to do with your freedom of speech, it has to do with being able to sell your ideas to the public. The GOP has the better message, but we did not get it out effectively.

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Reply 11 - Posted by: ROLFnader, 1/13/2013 8:19:00 AM     (No. 9113744)

Frank Luntz/Washington Post. Nuff said. Babs and Bugs notwithstanding.

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Reply 12 - Posted by: dolphin, 1/13/2013 8:44:11 AM     (No. 9113779)

The Republicans missed a gigantic opportunity to answer the fair share tax rhetoric. The answer to the rich paying their "fair share" is why does half the country get to pay nothing, do nothing and be nothing but a burden to the rest of us.

I´m not going to go through another campaign like the last two. If they can´t find somebody who can think on his or her feet and talk directly to the people, I´m going to stay home. It´s not worth it.

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Reply 13 - Posted by: bpl40, 1/13/2013 9:50:01 AM     (No. 9113895)

All the points Luntz is making were made successfully by Reagan and hopelessly botched by Dole, McCain, Romney et al. There is no reason to apologize for the core principles the Party stands for. That is exactly what the Left and the MSM would want them to do. Failure of key Republican support to materialize is the sole responsibility of he who is the standard bearer. We are not in the minority. We are just poorly organized and even more poorly led. lets hope the next nominee chooses to fight in more than 12 states.

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Reply 14 - Posted by: zoidberg, 1/13/2013 9:51:06 AM     (No. 9113897)

FTA:

"Changing course starts with a values-based approach, and that means talking to Americans about accountability, personal responsibility and freedom — and linking those values to GOP policies."

Who here is opposed to this?

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Reply 15 - Posted by: tyshab, 1/13/2013 9:53:36 AM     (No. 9113905)

Luntz is right about using words that resonate. At this time in history we are a nation controlled by 3 second sound bites and self interest. We can not afford to turn off any voters if we are to regain the power to take this country back.
See http://tinyurl.com/bigDataElections
This links to an article which is long, and for those who know the power of psychological ops, frightening. It details just how much of our nation´s elected officials and policies are determined by folks who vote for what they want the government to do for them.
This is in direct opposition to that which makes our country strong and free--a government held in check by the Constitution.
People vote for those who tell them what they want to hear--their attention span rarely lasts long enough to follow the effect of those votes. Who ever tells the story well enough creates the ´narrative´ people believe. And the story tellers always tell them that the government can fix anything with more regulation.
This is the truth of the matter and until we change the culture and the education system (both long term and necessary efforts), to ones that understand and revere liberty, we have to use any tools available to stay at the table. So yes we will have to figure out what voters want to hear and take control of the questions.

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Reply 16 - Posted by: toddh, 1/13/2013 10:48:50 AM     (No. 9114011)

Luntz´s dials are what suggested Romney turn the foreign policy debate into a second economy debate. Because when Romney talked "economy" the dials went up.

Luntz characterizes the range-of-the-moment "thinking" of the electorate.

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Reply 17 - Posted by: hamrman, 1/13/2013 1:12:28 PM     (No. 9114325)

They shouldn´t, as we have been way too quiet way too long!

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