The best analysis can be found on John Hinderaker's Powerline Blog.

Didn't even read the article. Don't need too. Here is the real 4 reasons, that even the usual "reliable" journalists refuse to admit.

1. The media.
2. Over 50% of America want free "stuff", and whoever can give it to them gets the vote.
3. Squishy RINOs
4. The media.

So what does the remaining portion of productive America "do" about the ILLEGAL Immigration problem, someone, anyone tell me please!

The hispaniricans won't vote for those who oppose it OBVIOUSLY based on %'s who voted RAt.

What do we few remaining do with the unproductive slug/gimme sector who won't vote non-RAT if they have to get up and go to a J O B?

Silver gold booze food ammo and knowledge!

One more time - many voters are kardashian voters - they reward fame and non talent and non achievement - by voting for the candidate who has that panache.

Watch one episode of the repo game, where a delinquent car owner can win his or her car, fully paid off, by answering three trivia questions out of five, correctly. too many of those people, regardless of race, don't know who the vp is, where paris is, or don't know the body of water bordering the west coast of california, oregon, washington.
And Zero found a way to get those people to vote.

Solution seems to be to go underground.
Let the welfare takers get off their &^(*&_ and get a job and stop taking $$ from those of us that work.

Cheating, lying, smearing, stealing.

Obama 2008 - 69 456 897
Obama 2012 - 59 725 608

McCain 2008 - 59 934 814
Romney 2012 - 57 098 650

McCain, the 2008 loser, got more votes than Obama, the 2012 winner!

The illegal immigration problem will now solve itself when the economy collapses they will all be better off back home and will "self deport".

#2

You forgot the media.

In 2004 Bush won New Mexico, Nevada, Colorado and Florida. Bush made direct appeals to Hispanic voters in his Tex-Mex Spanish. Romney mostly used surrogates. The personal touch is always better.

There are so many people here complaining about illegal immigrants.

OK, why aren't you complaining about the buisnesses that hire them? Like chicken and steak, who do you think works in the slaughterhouses?

Like your lawn mowed, have you asked the person driving the lawn mower a question?

You won't go after the businesses because they support the GOP.

You want veggies, trying going to California and pick them. Try it for a few days.

The GOP needs a rock star. Calling Mr. Rubio.

#11, used to bring that up back in Texas. Lots of carping about illegals yet every ranch, business owner I knew hired them. Bottom line came first.

#11 I DO.
And I mow my own lawn.
AND my first job was grafting peach blossoms onto young trees-YOU try it.
Why is asking for the LAW to be adhered to so damm radical to you RINO's?????

We learned that nothing matters. Our battles are pointless. Nobody cares. Unbelievable.

I agree with Hogberg's points. Point 2 jumps out at me. Where where Giuliani, Palin, Jeb, and even our favorite non-person "Charlie Crist" Christie? Where were all the GOP heavyweights? Sorry: if you don't get out there this election, there may not be a chance in the next one. Just ask Hillary.

The won had 24/7 free campaign endorsements from abccbsnbccnn, NY Times,WP... nothing liked like free coverage...did you hear any free coverage about Romney .. Rolmey hould have included the tea party after all they help win the 2010 election & Scott Walker's election ..

Sadly I see American political parties becoming identical to those in France. The communist party (dems) and a socialist party (rep) arguing over who has the most free stuff to give away. A small conservative party might exist as a minority party.

#2 you are right about the media. No matter what excuse/reason we list as to why Romney didn't win, the reality is that all his positives were ignored and all Obama's negatives ignored by the media.

With the old guard media bleeding financially, I'd like to see Romney/Bain Capital get their "revenge" by completing a hostile takeover of one or more of CBS/NBC/ABC/CNN. Then when he owns it, fire everyone and bring in the best of the conservative new media.

The brain dead voters out there will tune in oblivious to the switch and will start hearing the other side of the news. Maybe this way we reach another 10-15% of the brain dead.

Remember it was Republican business interests looking for an unlimited supply of cheap labor that allowed mass uncontrolled illegal immigration to get up a head of steam in the USDA in the first place.

If the wimpy Republicans now cave, and go along with another liberal Democrat amnesty that would certainly legalize up to 20 million illegal aliens in the near future and put them on "a path to citizenship" the Republicans would be committing long-term political suicide.

"A path to citizenship" is liberal Democrat code speak for eventually granting the legalized aliens US voting rights. The vast majority of illegal aliens are poor, low wage earners, with limited educations, who have large families, and when you get to the bottom line have little or no tax liability and who are thus natural liberal Democrat voters.

The liberal Democrats consider just about all illegal aliens to be potential liberal Democrat voters, that's why the liberal Democrats always oppose and sabotage any seemingly effective immigration law enforcement measures.

Even if only about 50% of the legalized aliens ever eventually register to vote, and then actually vote, the liberal Democrats know those people would constitute millions of new voters for them, with which they could permanently alter the political balance of the USA to the point where it would be impossible for the Republicans to ever again win national elections.

Santa Clause, kids voted...4 words/reasons!

For what it's worth, here's two additional reasons.

1) Ron Paul supporters (libertarians) all collectively decided to 'sit this election out' and a lot of them didn't vote at all. My son was one of these.

2) There were a lot of evangelical Christian voters who, at the end, could not bring themselves to vote for a Mormon. My daughter was one of these.

I do not fit into either of these two categories. My wife and I both financially supported and voted for Romney.

I'm a rabid Republican/conservative; but, I have to admit, both of our votes were more of an anti-Obama vote than a pro-Romney vote.

Now, all of the reasons mentioned in the article are all valid and played a huge part in Romney's defeat. But, I believe my two reasons were partly responsible for Romney not getting as many votes as McCain did in the last election.

He didn't get enough votes. The Party needs to figure out how to bring some of the 47% into the tent ... starting now.
I agree with the article - lackluster candidate that did not fight hard enough. He didn't get the women to vote for him because he allowed BHO to define him.

Bingo #2. Romney was the better man. Now we'll never know.