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  Topic: Subway respond to short
sandwich scandal by claiming
that FOOTLONG is a trademark
and´descriptive name´ not
a ´measurement of length´
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Subway respond to short
sandwich scandal by claiming
that FOOTLONG is a trademark
and´descriptive name´ not
a ´measurement of length´

Associated Press/Daily Mail (UK), by Staff

Original Article

Posted By:JoniTx, 1/19/2013 12:14:12 PM

Subway have finally responded to international criticism that their footlong sandwiches only appear to be 11 inches long. But their reply won´t win them any new fans, as they claimed that the word footlong is a ´registered trademark as a descriptive name for the sub´ and ´not intended to be a measurement of length.´ A man in Australia started uproar on Tuesday when he posted a photo on the company´s Facebook page of one of its footlong subs next to a tape measure showing the sandwich as just 11 inches. Scroll down for video -Countless lookalike pictures appeared

      


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Reply 1 - Posted by: Dante, 1/19/2013 12:25:28 PM     (No. 9126550)

If someone can manage to be truly outraged over this, they need serious help.

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Reply 2 - Posted by: mitzi, 1/19/2013 12:28:50 PM     (No. 9126555)

That looks like it may have been scrunched a bit in the wrapping. He should have measured it before it was wrapped.

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Reply 3 - Posted by: old dinasaur, 1/19/2013 12:42:55 PM     (No. 9126577)

How about ´shrink wrapped´

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Reply 4 - Posted by: BaseballFan, 1/19/2013 12:57:06 PM     (No. 9126604)

Do they have "2x4s" in Australia?
Ever measured one? Not even close to being 2" x 4".
Do they have baloney sandwiches at Subway?

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Reply 5 - Posted by: Philipsonh, 1/19/2013 12:58:24 PM     (No. 9126605)

Politicians and companies seem to be in the same boat, instead of simply responding truthfully and vowing to correct the situation, and in this case they could have even profited from it by having a special promotion ( say 25% off our 11 inch foot-long sub), they beat around the bush and obfuscate. They had a great opportunity to capitalize on the matter.
Its so easy to make thing right when you tell the truth you can never understand why they don´t do it. The temp in Sydney, Autralia is now well over 100 degrees and that it itself will shrink the foot to a shorter length.
Anyways, who cares. I have 4 of their promotional coupons on hand right now and the discount is excellent, whether or not the subs are 12 or 11 inches long.

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Reply 6 - Posted by: jalo1951, 1/19/2013 1:07:54 PM     (No. 9126613)

I just wish the msm would scrutinize the obama administration as they did the foot long tuna with lettuce.

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Reply 7 - Posted by: dman, 1/19/2013 1:21:01 PM     (No. 9126632)

Sounds like another Bloomberg edict to me.

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Reply 8 - Posted by: loosecannon1, 1/19/2013 1:40:40 PM     (No. 9126650)

Hmmmm. I think they just turned a small problem requiring a simple response into a potentially big PR nightmare.

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Reply 9 - Posted by: bifgroovey, 1/19/2013 1:51:38 PM     (No. 9126661)

So you feel jilted for not getting your extra 1" of processed turkey gizzard loaf, wilted lettuce, and slice of unripe tomato skin?

I vote with my feet (much easier than waging a social media campaign).

EAT FRESH!

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Reply 10 - Posted by: Packard Man, 1/19/2013 1:53:42 PM     (No. 9126664)

Mighty is the social media!

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Reply 11 - Posted by: Grambo, 1/19/2013 1:54:42 PM     (No. 9126667)

Smart people will still frequent Subway over grease burger joints. The 11 inch b*****hers have too much time on their hands.

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Reply 12 - Posted by: Conservativegirl, 1/19/2013 2:01:42 PM     (No. 9126679)

I don´t care how long it is, it´s crap. You want a quality sandwich from a chain? Go to Quiznos or Jersey Mike´s.


Girl´s Hubby

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Reply 13 - Posted by: Not your typical New Yorker, 1/19/2013 2:02:13 PM     (No. 9126681)

Hey, if you sell a foot long sandwich it should be a foot long.

Who needs this pointed out?

The apologists here make me laugh.

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Reply 14 - Posted by: snakeoil, 1/19/2013 2:09:13 PM     (No. 9126692)

The foot could be the length of Hillary cloven hoof rather than the English unit of measurement. If you measure food before eating it you have too much time on your hands. Did point to a cafeteria worker once that the sign says "pork chops" which implies two or more and she only gave me one. Lucky to still be alive.

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Reply 15 - Posted by: Spidey, 1/19/2013 2:17:16 PM     (No. 9126711)

Their theory probably is if you shave an inch off the roll X´s millions of rolls,you save a lot of dough(no pun intended).

I remember sometime when I was a kid they sold solid gumballs until some genius figured out if you make the center hollow,your profits will go through the roof.

I´ve seen other food shrink over the years,not by much but it does add to the margin.

To be outraged over an inch of roll is crazy. When I buy a sub at the sub shop,sometimes they´re real long or short just by the miscalculation of the person cutting the roll.

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Reply 16 - Posted by: gonavy, 1/19/2013 2:23:38 PM     (No. 9126724)

That would make the 6 inch only 5.5 inches. Hummmmmm maybe they should just Trademark ´half a foot long" too.

Who cares and whether it´s 11 inches or 12 inches?

But if you´re going to put out a stupid response then be prepared for some backlash.

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Reply 17 - Posted by: PageTurner, 1/19/2013 2:23:51 PM     (No. 9126726)

I think it´s probably Obama inflation to blame. The subs were probably a footlong at one point, but then lost an inch, just as cans of food in the stores went from 16 oz to 15 oz, packets of cheese contained 12 pieces instead of 14, boxes of juice contained 23 ounces instead of 24 for the same price - this is hidden inflation all over and going on all the time. Newspapers are shrinking in size as well, and there are lots of other little corner cuttings business is doing in response to Obama´s government-spending and money printing spree, the root sources of inflation.

Get used to it, it´s going to keep coming in the Obama era.

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Reply 18 - Posted by: Rama41, 1/19/2013 2:28:40 PM     (No. 9126734)

When the lawyers among us buy a 6" Subway for lunch, I suppose they´ll their rulers in tow from now on. Let´s see. Manti T´eo. Lance Armstrong. The Kardashians. Honey Booboo. And now Subway. With the Second Coming taking place at noon on Monday, I suspect there´s really not much left to occupy journalist-Americans.

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Reply 19 - Posted by: Patchy Groundfog, 1/19/2013 2:39:33 PM     (No. 9126752)

Exactly #8. The old PR dodges won´t suffice. We aren´t in a 3 network/2 paper world anymore.

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Reply 20 - Posted by: mitzi, 1/19/2013 2:51:25 PM     (No. 9126766)

Have you tried their Sweet Onion Teriyaki Chicken? There´s a subway around the corner from my apartment ...

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Reply 21 - Posted by: mre, 1/19/2013 2:55:38 PM     (No. 9126775)

My feet are 11" long. Go, Subway!!

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Reply 22 - Posted by: bdog, 1/19/2013 2:57:06 PM     (No. 9126776)

We went to Subway yesterday and I asked for an 11" Pastrami Meal for me and a 6" meal for my wife. The lady said they only had a 12" not an 11". It could have been an English as a second language problem though.

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Reply 23 - Posted by: tren9, 1/19/2013 3:21:40 PM     (No. 9126816)

For all of you that don´t bake I will reveal the secret. Bread does not get measured by length. Any company measures the bread by the materials in it and then tries to shape it. The particular baker in Australia just didn´t shape it at twelve inches long. He/she should have made it a bit thinner or a bit narrower: then it would have been twelve inches long.

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Reply 24 - Posted by: right-turn, 1/19/2013 3:25:21 PM     (No. 9126819)

Obama is supposed to be the president of the United States not an emperor. Anyone tell the msm???

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Reply 25 - Posted by: MisterDickens, 1/19/2013 4:33:14 PM     (No. 9126899)

No different than our government claiming to be of the people. They fall short, too, but by a whale of a lot more than one inch.

Poster noting the 2 x 4 also has excellent point. How about a pound of bacon while we´re at it. 13 oz. Same for a can of coffee. How about all the other "new and improved" items hitting the store shelves every week, always the same size but with less inside than the week before.

Sonic sells a footlong hotdog, too. Bet they´re sweating tonight.

Have you ever measured a 42 inch TV?

Did you ever get the hundred dollars promised in your last raise or open a gallon of paint and measure what you got?

Yeah, it stinks... but caveat emptor.

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Reply 26 - Posted by: Theeo, 1/19/2013 4:55:50 PM     (No. 9126932)

Ask any guy with 11 inches and he´ll tell you it´s a foot long!

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Reply 27 - Posted by: Blue-Z-Anna, 1/19/2013 4:57:49 PM     (No. 9126936)

The 2X4 WAS 2X4 when it was rough cut.

After drying and plaining to it´s finished dimensions it is smaller.

If you specify "Rough Cut" you can still get full size.

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Reply 28 - Posted by: Lefticide, 1/19/2013 6:29:33 PM     (No. 9127039)

Whatever.

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Reply 29 - Posted by: whyyeseyec, 1/19/2013 7:05:13 PM     (No. 9127086)

@#4: A 2x4 is called a 2x4 because it`s easier to say than `gimme a 1 and a half by 3 and a half`, will ya.


@#16: Every inch is important. I need every calorie I can get when I`m screaming at Obama...

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Reply 30 - Posted by: wsdiego, 1/19/2013 7:09:30 PM     (No. 9127098)

Like BO says one thing when its something else!

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Reply 31 - Posted by: Rivetjoint, 1/19/2013 8:11:04 PM     (No. 9127164)

So I guess this is similar to the disclaimer that the Quarter Pounder refers to the pre-cooked patty weight.

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Reply 32 - Posted by: Trigger2, 1/20/2013 1:00:58 AM     (No. 9127413)

Years ago, Subway´s sandwiches were 12" long. After a prolonged absence I stopped there again and you can immediately notice the bread was not as long. Subway´s response is BS.

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Reply 33 - Posted by: anonymous, 1/20/2013 1:19:14 AM     (No. 9127422)

If it´s advertised as being a foot long, it should be a foot long. No ifs, no buts. I´m not falling for the idea that it´s simply a trademark. I think Subway is trying to escape responsibility here.


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Reply 34 - Posted by: Bla Bla, 1/20/2013 1:34:13 AM     (No. 9127428)

So, does that mean the 6" sandwich is really on 5-1/2"???

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