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Topic: Ford Chose A Crazy Way To
Reveal ´The Future Of
Pickup Trucks´ In Detroit |
Ford Chose A Crazy Way To
Reveal ´The Future Of
Pickup Trucks´ In Detroit
Business Insider, by Julie Zeveloff
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Original Article
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Posted By:Pluperfect, 1/16/2013 5:49:34 AM
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| Ford unveiled its new vision for a pickup truck at the Detroit Auto Show today, and the auto maker went all out in its presentation. Instead of removing a sheet like most companies do, Ford actually lowered the truck from the ceiling of the Cobo Center in a dramatic reveal. Business Insider´s Alex Davies, who was on hand for the event, snapped the photos below. The truck, named the Ford Atlas, is still a concept, but it would be a good addition to Ford´s lineup of F-150s, the company´s best-selling vehicle. The enormous Atlas has Ford´s efficient
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Comments:
Photos and a video.
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Reply 1 - Posted by:
Spidey, 1/16/2013 5:58:53 AM (No. 9119247)
Fabulous looking truck but I can´t imagine the price tag.It´s funny how big vehicles are still the bread and butter of car/truck producers.
I´m sure there´s a warmer somewhere who thinks these designers should be beheaded.
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Reply 2 - Posted by:
Cherrybark, 1/16/2013 6:57:54 AM (No. 9119302)
I´ve owned several F-150s and currently drive one. When I shop for a new pickup this summer the Toyota Tundra, assembled in Texas by non-union workers, will get serious consideration.
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Reply 3 - Posted by:
StormCnter, 1/16/2013 8:12:20 AM (No. 9119422)
In the rural Texas of my growing up years, farmers and ranchers drove Ford pickups. It took a brave man to purchase a Chevy and drive it around in public. He was the recipient of a lot of squinty-eyed glances.
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Reply 4 - Posted by:
neanderthal, 1/16/2013 8:22:04 AM (No. 9119442)
My gosh! It´s not the Second Coming. It´s just another pickup. Good grief!
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Reply 5 - Posted by:
Alpha91c, 1/16/2013 8:53:41 AM (No. 9119515)
PU trucks are very popular in Texas and in semi-rural and rural parts of the state, having one is almost a necessity. That being said, if I want a heavy duty PU, I would buy a Toyota Tundra. I don´t need a heavy duty large truck, so I drive a Toyota Tacoma. Ford makes a good PU. Toyota makes a better one, and uses non-union labor to produce it.
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Reply 6 - Posted by:
Mass Minority, 1/16/2013 9:02:42 AM (No. 9119534)
The truck is obviously designed not to replace the F150 but the F250. This is a construction and farm work truck. The added charging outlets for cordless tools is a huge ples, as would be the extra tiedowns. The extended cab makes getting a crew to the jobsite a bit better.
So why in Gods name did they put a short bed on the dang thing? A work site truck is used because it hauls stuff. And the stuff it hauls is often 8 feet long and needs to lie flat. A short bed F250 wannabe is just a pretty statement for suburban wannabe cowboys.
I drive a Dodge RAm, I love this truck but it will be my last Dodge. When the time comes to pass this one on I will buy either the Toyota or the Ford. I cannot forgive what was done by the unions at GM during the "bailout". Or should I call it what it was, stealing the company from its rightful owners (stock and bond holders) and giving it to the unions as payback for Obamas election.
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Reply 7 - Posted by:
terry_tr6, 1/16/2013 9:49:33 AM (No. 9119642)
you know, upchuck, if an owner has vehicle after vehicle that burns oil, maybe the owner needs to use the mirror to find the cause. i have had 4 fords(escort, ranger, 2 150´s ) since 1985 and none have burned oil, even after 225,000 miles. Of course, neither have any of my other vehicles (2 chrysler vans, a dodge dakota and a kia). Just saying....
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Reply 8 - Posted by:
gasmeterguy, 1/16/2013 9:53:32 AM (No. 9119651)
After driving Ford´s for several decades, I bit the bullet in 2005 and bought a Tacoma. The Tacoma has yet to break down, my gas mileage is still good, and the paint job is holding up marvelously.
I am sticking with Toyota.
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Reply 9 - Posted by:
mickturn, 1/16/2013 10:17:29 AM (No. 9119730)
Yes, it´s Atlas...but did it shrug?
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Reply 10 - Posted by:
BaseballFan, 1/16/2013 11:29:07 AM (No. 9119945)
Good one, #10.
I agree w/ #6 - what´s with the dinky little bed in this Atlas? "Oh, look! We can put the picnic cooler in here!" And not much else.
Early in 2012, I drove the ´12 F150 EcoBoost. Nice truck, nice ride, with variable length beds available. Then I got the sticker price: $YIKE$!
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Reply 11 - Posted by:
cheeflo, 1/16/2013 2:01:11 PM (No. 9120364)
What´s so crazy about the reveal?
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