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  Topic: Chrysler CEO: Sales
of new Dart fall short
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Chrysler CEO: Sales
of new Dart fall short

Associated Press, by Tom Krisher

Original Article

Posted By:NorthernDog, 1/15/2013 2:23:34 PM

DETROIT — Chrysler made the new Dodge Dart a little too European for American tastes. And the company´s CEO says that fact is holding back sales of Chrysler´s first innovative small car in years. The Dart, unveiled with much fanfare at last year´s Detroit auto show, is off to a slow start after going on sale in May. Only 25,000 were sold last year, which CEO Sergio Marchionne concedes is below his expectations. Chrysler, owned by Italy´s Fiat, had touted the sleek compact as the perfect blend of aggressive American styling and Italian technology. It was supposed
Link repaired by staff.

Comments:
In comparison Honda sold over 300,000 Civics. For one, why name a brand new car after a stodgy (although reliable) model last seen during the Carter years?

      


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Reply 1 - Posted by: On fire, 1/15/2013 2:36:25 PM     (No. 9118101)

I don´t get the renaming of an old, boring line either.That said, it´s Chrysler & I don´t buy from anyone getting Zippy´s taxpayer handouts.

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Reply 2 - Posted by: Poca Dot, 1/15/2013 2:38:18 PM     (No. 9118103)

Government Motors Junior. Looks like a nice car but it´s an Obamamobile. People don´t want them.

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R-G1
  
R-VAR_AD


 
Reply 3 - Posted by: valinva, 1/15/2013 2:41:58 PM     (No. 9118112)

"aggressive American styling and Italian technology" Maybe it should have been the reverse. That´s like putting the Germans in charge of romance and the Italians in Charge of efficiancy.

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Reply 4 - Posted by: DARling, 1/15/2013 2:42:40 PM     (No. 9118114)

There is no nostalgia because everyone thought the Darts back in the 60s and 70s were really ugly. It was the second car for the housewife who cringed when she had to drive it. Modern buyers would rather have Toyotas and Hondas. There is nothing special about the new Dart that would make anyone run out and buy one, from what I´ve seen of the new design.

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Reply 5 - Posted by: horacer, 1/15/2013 2:49:01 PM     (No. 9118130)

My dad did tv spots for Dodge dealers in the 50´s and 60´s. The ´65 Dart cost $1599, 99 down and 99 a month. Sold like crazy. It was very basic and reliable. Very little nostalgic or sentimental value to them. Makes no sense to bring the line back. What next the Coronet, the Monaco. I´ll keep my Nissans.

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Reply 6 - Posted by: FL_Absentee_Voter, 1/15/2013 2:50:54 PM     (No. 9118131)

Marchionne said the European transmission shifts more often and accelerates more slowly than Americans are used to. "It´s a great fuel mileage solution, but it´s got to meet consumer expectations, and were not quite there," Marchionne said.

It would be much easier to ask the Board of Directors in the administration to have DOT, DOE, EPA, of any of the czars issue a new policy that American cars be built with a transmission "that shifts like cars in Europe."

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Reply 7 - Posted by: Ribicon, 1/15/2013 2:52:21 PM     (No. 9118134)

The new versions of the Pacer, Gremlin, and Matador are waiting in the wings.

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Reply 8 - Posted by: youngtexan, 1/15/2013 2:53:26 PM     (No. 9118135)

Starting this fall, I´ll be looking for a new vehicle and it won´t be from GM. Period.

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Reply 9 - Posted by: civilservant, 1/15/2013 2:59:45 PM     (No. 9118144)

Rread a great review of this car the other day......the 1970(?) model lineup included the Dart Lite, and the ´Feather´ Duster. They got 36 mpg.
The New Dart? Gets..........36 MPG. Weighs almost 1,500 pounds more, costs almost $15K more and gets EQUAL mileage.

Wondermous!! Dat´s a superba desinga!

Fix it again, Tony!!!!

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Reply 10 - Posted by: rubberneck, 1/15/2013 3:02:16 PM     (No. 9118148)

Chrysler´s last "competitive" car was the Dodge Neon?

Hahahahahaha! I guess that explains it!

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Reply 11 - Posted by: bhkat, 1/15/2013 3:11:38 PM     (No. 9118173)

"Chrysler made the new Dodge Dart a little too European for American tastes. And the company´s CEO says that fact is holding back sales of Chrysler´s first innovative small car in years."

Sounds a lot like "people are too stupid to realize what a great president" Odumbo is.

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Reply 12 - Posted by: Rafter, 1/15/2013 3:15:10 PM     (No. 9118178)

#5, my uncle bought a Dodge Coronet in October 1964... it was the 1965 model.
Had a 283 cu in engine, if I recall right.

We got that car from him later, circa 1983.
It ran great and we passed it on in 2003, looking sharp with new upholstery and paint.
We still had the original owner´s manual.
Sometimes people expressed interest when they saw it.

Another uncle in the 1960´s had a red Corvair he loved.
Boy did he hate Ralph Nader.

As Edith and Archie Bunker used to sing...
"Gee, our old LaSalle ran great...
Those were the days."

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B-G1


 
Reply 13 - Posted by: voxpopuli, 1/15/2013 3:16:58 PM     (No. 9118183)

wow.. pretty ugly little vehicle.. always was..
here´s a better idea..
bring back the Dodge Super Bee..

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Reply 14 - Posted by: kanphil, 1/15/2013 3:17:57 PM     (No. 9118187)

Like Hollywood, they have to follow a blockbuster with a sequel. Never works. The sequel is never as good as the original.

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Reply 15 - Posted by: Vaquero45, 1/15/2013 3:20:58 PM     (No. 9118198)

If you buy a new Dart, you´ll need a Dart Repair Kit. It´s a Toyota Tacoma truck, with the bed filled with money, that follows you around........

Italians make great shotguns. Cars, not so much.

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Reply 16 - Posted by: snowoutlaw, 1/15/2013 3:22:09 PM     (No. 9118201)

Nine-speed automatic transmission is the solution? Sounds like they need more power fro the engine, not more gears.

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Reply 17 - Posted by: zoidberg, 1/15/2013 3:23:28 PM     (No. 9118207)

Actually, #13, they have brought back the Super Bee (sort of). It´s a souped-up Charger.

The Dart needs more power. Bring back the Slant Six!

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R_DBL_B
  


 
Reply 18 - Posted by: Flipper3, 1/15/2013 3:28:22 PM     (No. 9118224)

#2 nailed it.

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Reply 19 - Posted by: VAfreedomluver, 1/15/2013 3:30:27 PM     (No. 9118231)

Those old Darts with the Slant Six engine were basically un-killable. The automotive equivalent of the cockroach, and just about as appealing.

My grandmother had a humongous 1972 Chrysler Newport that would have fit about three of those new Darts in the trunk.

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Reply 20 - Posted by: Davids918, 1/15/2013 3:45:13 PM     (No. 9118271)

Toyota and Honda are selling more and more cars and increasing their marketshare.



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Reply 21 - Posted by: franq, 1/15/2013 4:04:12 PM     (No. 9118325)

The TV ads looked interesting. But the "loss leader" price is deceiving. You´re looking at near $20k for one; too much in this uncertain economy. And who in their right mind would want to lease one?

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Reply 22 - Posted by: Hotrod, 1/15/2013 4:06:06 PM     (No. 9118331)

Why do people want to buy cars manufactured by drunk, doped-up auto workers? Who knows what flaws lurk and which may be fatal!

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Reply 23 - Posted by: JDD, 1/15/2013 5:10:31 PM     (No. 9118493)

I wonder how many, like myself, refuse to buy ANYTHING made by GM or Chrysler since their nationalization?

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Reply 24 - Posted by: Hooter, 1/15/2013 5:29:50 PM     (No. 9118537)

#23 I´m one. It´s Ford or foreign for me.

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Reply 25 - Posted by: olcap, 1/15/2013 5:36:36 PM     (No. 9118551)

I don´t think there are many cars on the road today, more beautiful than the Dodge Challengers. That´s one "throwback" that was done right!

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