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  Topic: U Cal.´s New Logo: A Sign of the Times
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U Cal.´s New Logo: A Sign of the Times
FrontPage Magazine, by Bruce Bawer

Original Article

Posted By:smcchk, 12/10/2012 10:37:54 PM

So now comes the news that the University of California system has replaced its traditional seal, dating back to 1868, and featuring an open book, a star, and the words “Let there be light,” with a wonderfully horrible new logo that looks like a parody of every misguidedly minimalistic corporate symbol to come down the pike in the last few decades. Remember (are you old enough?) the three-year period in the late 1970s during which NBC, with great fanfare, introduced a new corporate logo – a letter “N” consisting, quite simply, in the words of Wikipedia, “of two trapezoids, one red,

Comments:
It looks like a big, blue tulip.

Text corrected & source to site style. You must not edit within a sentence and never more than once in an article. LCom staff.

      


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Reply 1 - Posted by: uno, 12/10/2012 10:51:30 PM     (No. 9058742)

Oh kooky that´s so ginchy!
s/

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Reply 2 - Posted by: unagator, 12/10/2012 11:31:34 PM     (No. 9058774)

Looks like the spinning "waiting" gif you get when a windows program is hung up...slung low in a male part, replacing the nards.

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Reply 3 - Posted by: calgrammy, 12/10/2012 11:42:27 PM     (No. 9058788)

I see a toilet flushing. Much like my state CA.

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Reply 4 - Posted by: The Advocate, 12/11/2012 12:08:30 AM     (No. 9058805)

Like O´s Pepsi logo in Beelin.
We laughed but it is still here.
Dumbing down America one institution at a time.
Just when you rhink CA can not sink any lower they exceed expectations.

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Reply 5 - Posted by: kelty, 12/11/2012 12:25:21 AM     (No. 9058815)

Lol. terrible I went to UCLA so I guess I don´t care. (Wait, is this ours now too? Or just UCB?

Terrible. It´ll lower the status of the institution. Worse than the GAPs (from a few years ago) and Ebay´s renovation of their logos combined.

I actually like logo art, but it´s hard to do well and this isn´t a good look for a University. The "C" looks like it´s Comic Sans or some dorky elementary school font. In reality, it´s probably your basic Photoshop Brush. If it were very sleek, modern, techno... you know German ;), then okay, but this is embarrassing.





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Reply 6 - Posted by: Charactercounts, 12/11/2012 12:32:37 AM     (No. 9058821)

Many years ago, I worked for a company that hired one of these corporate identity-logo design firms.

After many meetings during which they sought to "define our mission," and hundreds of thousands of dollars in fees, the design firm presented their work. The new logo was the initials of the company´s name, in block letters. A first-grader could have designed it. It was accompanied by a multi-page proposal, full of the most ridiculous marketing babble. It was all such a scam.

We never used their logo. Instead, someone in the art department came up with a little symbol to put on brochures, etc. Cost: nothing but a couple of hours of the artist´s time.

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Reply 7 - Posted by: 4Justice, 12/11/2012 12:47:20 AM     (No. 9058830)

I went to UCLA also. Next time they ask me for a donation, I´ll say...Not until you change the logo back. Some idiot always has to "update" something in order to justify their useless job....Ugh

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Reply 8 - Posted by: kelty, 12/11/2012 1:11:43 AM     (No. 9058838)

@4Justice

Yes, it´s bad - so bad I couldn´t type straight because I was sputtering and calling ppl in to gawk and heap scorn upon it. It looks like the logo for an elementary school bake sale. I better order some old logo hoodies before they are gone - although I really think they will have to change it back; it´s that bad.

In a way, I hope a Stanford grad designed it as a joke and looted them out of a big fat consultant fee - they deserve it for opening up the system to ridicule.

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Reply 9 - Posted by: smcchk, 12/11/2012 1:16:49 AM     (No. 9058839)

Perhaps prophetic? The "C" dissolving away.

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Reply 10 - Posted by: LanieLou, 12/11/2012 3:19:33 AM     (No. 9058872)

Silly rabbits! You know Sweden is headquarters for the NWO... of course they´d use the same colors! And the sliding crescent is a truly special touch!!!

After WW2, this is the NWO map that was designed: http://www.bibliotecapleyades.net/sociopolitica/esp_sociopol_nwo06.htm

Here´s Nixon´s NWO plat from 1972: http://www.cuttingedge.org/news/n1179.cfm

This one is based on 2004 election results: http://partitionamerica.org/partitioned_map.html

The most radical map which I was unable to refind shows Alaska to Russia, Northern states to merge with Canada & Southern merged with Mexico.

Might I suggest it´s time for divide the United States in half... One being Patriots FreeAmerica, following the constitution & the other being ProgressiveLand. I have no problem moving if my location falls into the new ProgressiveLand.

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Reply 11 - Posted by: PLPointer67, 12/11/2012 4:21:58 AM     (No. 9058891)

Dittos to #7.

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Reply 12 - Posted by: Trigger2, 12/11/2012 5:42:51 AM     (No. 9058923)

What? No hammer and sickle which would have been more appropriate?

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Reply 13 - Posted by: AltaD, 12/11/2012 10:33:13 AM     (No. 9059388)

It looks like a logo for an Internet "college".

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Reply 14 - Posted by: happywarrior, 12/11/2012 10:45:22 AM     (No. 9059424)

Heh, I thought the c disappearing was my eyes! Awful logo!

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