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Topic: Hiring a Bush Daughter,
to Attract Younger Readers |
Hiring a Bush Daughter,
to Attract Younger Readers
New York Times, by Christine Haughney
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Original Article
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Posted By:JoniTx, 11/26/2012 10:53:48 AM
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| Southern Living, a magazine with features on decorating fireplace mantels and profiles of former President Jimmy Carter describing how he hunts holiday turkeys, has a loyal following among middle-aged Southern women. Now it is bringing in a younger voice to attract a new readership. Jenna Bush Hager, a correspondent for NBC News’s “Today” show and daughter of former President George W. Bush, is joining the magazine as an editor at large. She will contribute to a monthly column called Paper Napkin Interview and write for a blog called The Daily South.
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Reply 1 - Posted by:
pomom, 11/26/2012 11:01:45 AM (No. 9034244)
I like this magazine and now I may subscribe.
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Reply 2 - Posted by:
Stopstoreload, 11/26/2012 11:47:45 AM (No. 9034339)
The young Bush ladies have demonstrated a number of times that they are persons of substance and a credit to their parents.
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Reply 3 - Posted by:
hot coffee, 11/26/2012 11:59:51 AM (No. 9034356)
"To attract younger readers"--really, NYT?
Maybe they´re trying to attract GOPers, since they´re the ones who can afford to buy magazines and actually know how to read.
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Reply 4 - Posted by:
thelmalou, 11/26/2012 12:14:47 PM (No. 9034382)
I like this girl tremendously.
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Reply 5 - Posted by:
dr.lakerman, 11/26/2012 12:59:36 PM (No. 9034456)
Jenna has a natural charm about her, the sort of girl you would hope your son would bring home to meet you.
Compare her to the snarky, nasty, Chelsea Clinton, who is as wooden as George Washington´s teeth, yet was given the pimp spot on NBC.
Yet the media lauded Chelsea for no particular reasons, from the day Bill Clinton moved to the White House.
And the Bush twins were bashed for a while - remember that?
So, NYT, perhaps Southern Living hired Jenna because Jenna was qualified for such a job, as opposed to Chelsea Clinton who was hired by NBC for no particular reason...
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Reply 6 - Posted by:
OC Jackson, 11/26/2012 1:00:53 PM (No. 9034458)
We have let our subscription lapse, now we may renew.
The snarky, oh-so-superior tone from the NY Slimes is responsible.
No, the magazine doesn´t do feature articles on the latest drug craze; it doesn´t write about the most popular sexual perversion, but it is a good, family publication.
The recipes are worth the price of subscription.
Trash the Times. Subscribe to Southern Living!
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Reply 7 - Posted by:
JoniTx, 11/26/2012 1:25:33 PM (No. 9034495)
Enjoyed my issue for December. Here´s a link:
http://www.southernliving.com/
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Reply 8 - Posted by:
TXknitter, 11/26/2012 1:41:27 PM (No. 9034529)
Congratulations dear Jenna! Southern Living imade a wise choice here!
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Reply 9 - Posted by:
Malia2012, 11/26/2012 1:47:48 PM (No. 9034542)
Good for Jenna Bush Hager! You know her parents are proud of her. She has earned the job of editor at large on her own merits. Something democrats and the other "first daughter, Chelsea", do not seem to understand.
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Reply 10 - Posted by:
heartlandconservative, 11/26/2012 5:29:57 PM (No. 9034887)
Christine dear,she will also have more readers to begin with than you will have in your entire sorry career at the slimes.
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Reply 11 - Posted by:
Susannah, 11/26/2012 5:37:00 PM (No. 9034899)
Good for Jenna; I´m sure she´ll do a fine job.
Apart from that, I hope SL doesn´t decide to become hip in a fruitless effort to attract younger reader. That´s been the ruination of many a good magazine. Ruth Reichl pretty much destroyed Gourmet by trying to go the hip route.
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Reply 12 - Posted by:
Kristen, 11/26/2012 7:44:43 PM (No. 9035048)
Hard to forget the pro-gay marriage message pushed by her twin Barbara.
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Reply 13 - Posted by:
ColonialAmerican1623, 11/27/2012 12:48:03 AM (No. 9035260)
Sorry to be the party pooper, but does this mean SL will now have a spanish edition ?
She and her sister did a multi page spread of them at the ranch in a Latino magazine while they lived in the wh.
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