So what? No one in their right mind thinks they are fruit. I knew this 50 years ago when they introduced this stuff. I was 9.

The government has too many people who waste too much time harassing us.

The ingredients and nutritional information are listed on every package, as required by law.

If people are too stupid to read it and/or understand it, that´s their problem and none of anyone else´s business.

These people need to get a life and stay out of mine.

Yeah, and those "blueberries" they put in frozen pancakes, cereals, and mass-produced commercial muffins are beyond inedible. You are strongly advised to cross yourself before you bite into one.

This is in the UK. Maybe packaging regulations are different there. Here the ingredients are listed, in descending order as to quantity, on each package.

Most of us rejected anything that wasn´t real fruit years ago. The exception is raisins, which have been in raisin bran forever. The best raising bran I´ve found is not Kelloggs (now made in Mexico) or Post which is icky. Trader Joe´s is the best and at a great price. All the time.

Watch the sources. Many articles from UK papers are posted here, but often they relate only to conditions in the UK.

I´ve stopped eating this expensive stuff years ago. The thought of a cold bowl of cereal never made me want to get up in the morning.

Real oatmeal (not a packet of sweetened instant stuff) with a handful of real blueberries and a pinch of real walnuts is what I like on a cold morning.

Read the label on that box of ´´fruit in the middle´´ cereal to confirm what everyone here has said.

Look also at the ingredient packaging on ´blueberry´ muffin mixes etc ............ NO fruit inclosed.

And yet I thought it was genius to put actual fruit in the middle of my Mini-Wheats, so I bought some and they tasted good, so I was right....or was I? The world is getting much too complicated.

In defense of those companies. Real dried fruit in cereals tends to be hard and sticky and gets caught in my teeth. If the dried fruit was soft when they put it in then it doesn´t take long before the cereal flakes dehydrate it into a little hard rock. This oil-sugar-fruit-bits concoction is easier to eat and stays soft in the box for a long time. A little sugar and oil doesn´t hurt you and it makes the cereal easier to eat. Cereal is NOT supposed to be a source of nutrition. It is supposed to be a source of fiber. That´s why Kellogg invented it. And get rid of the added vitamins too which give it an off putting after taste. For protein and nutrition eat a cheeseburger for lunch.

And on a similar subject. There are all kinds of rules about what can be called ice cream. Kroger has something called Frozen Dairy Desert. It doesn´t meet the requirements to be called ice cream. But apparently the developers of the recipe decided to not even try to meet those requirements and instead tried to make the creamiest concoction they could. I swear the stuff is so creamy it´s the closest thing to being at the frozen custard shop even though I can pull it out of my freezer at 3AM when the custard shop is closed and fifty miles away.

And just think, the peeps who right now are reading this and shaking their heads because they never realized this....they vote.

Crunch berries from Capt´n Crunch are still real fruit right?